Digital Marketer at FoliXx Hospitality

Job Overview

• The Digital Marketer will develop, implement, and manage marketing campaigns that promote our brand, products, and services.
• This role will enhance our digital presence, engage our target audience, and contribute to overall business growth.
• The ideal candidate will have a strong grasp of current marketing tools, trends, and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities
Campaign Development & Management:

• Plan, develop, and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Collaborate with internal teams to create landing pages, ads, and campaigns tailored to different audience segments and channels.

Content Creation & Strategy:

• Design and execute content strategies for social media platforms, blogs, and other online mediums.
• Develop engaging and high-quality content, including images, videos, and written copy, optimized for SEO.

Social Media Management:

• Oversee the company’s social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
• Monitor, analyze, and report on engagement, reach, and other key metrics.

Data Analysis & Reporting:

• Track, analyze, and report on website traffic, conversions, and user engagement using tools such as Google Analytics and social media insights.
• Prepare monthly/quarterly performance reports, including insights and recommendations for optimization.

SEO & SEM:

• Conduct keyword research and optimize website and content for search engines.
• Develop and manage PPC campaigns, ensuring optimized cost-per-click (CPC) and a strong return on ad spend (ROAS).

Email Marketing & Automation:

• Design and manage email marketing campaigns, including customer segmentation, scheduling, and performance analysis.
• Implement automation workflows for lead nurturing, onboarding, and re-engagement.

Brand Management:

• Maintain brand consistency across all digital platforms, ensuring all communications align with company guidelines.
• Support brand growth by engaging with online communities and fostering positive relationships with influencers and partners.

Market Research & Competitor Analysis:

• Conduct regular market and competitor analysis to identify trends, gaps, and opportunities.
• Stay updated on digital marketing industry trends, tools, and techniques to improve campaign effectiveness.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A relevant certification (e.g., Google Analytics, HubSpot, Facebook Blueprint) is a plus.
• Experience: 2-5 years of experience in digital marketing or a similar role, with a proven track record of successful digital campaigns.

Technical Skills:

• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Knowledge of SEO tools (e.g., SEMrush, Ahrefs), email marketing software (e.g., Mailchimp, HubSpot), and content management systems (CMS), such as WordPress.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.

Soft Skills:

• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Detail-oriented, creative, and proactive with strong project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Key Competencies:

• Strategic thinking and problem-solving abilities
• Results-oriented with a strong focus on ROI
• Ability to adapt to new digital tools and trends quickly
• Strong interpersonal skills to collaborate with cross-functional teams