Digital Content Specialist at Ades Ventures Nigeria Limited

Location: Ibadan, Oyo

Overview

• We are looking for a full-time digital content specialist to join our fast-growing team.
• The ideal candidate must have a grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.
• He/She would be responsible for checking all content before uploading it onto the website, blogging, emailing, product specification updating, etc.
• To be successful in this position, you’ll be a self-starter, capable of delivering brilliant creative ideas, and show amazing attention to detail.

About the Team:

• The digital content specialist will report to the Project Manager & Support Team Manager.
• You’ll be Ades primary in-house digital marketer and content curator working in our Support Team for developing the voice for all aspects of the organisation's online presence.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Writing all product descriptions, specifications, allergies, etc.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnel
• Working closely with the technical, admin & accounting team to maintain site standards with regard to new development.
• Crafting site & banner promotions ideas passed on to him/her by the project manager
• Send email campaigns with the use of existing templates, and online outreach campaigns (social media).

Qualifications and Background

• A Degree or equivalent in Marketing, Communication & Language Arts, Technical Writing or a related field.
• A minimum of 3 years of work experience in digital marketing and content creation
• Sales & Marketing work experience, an added advantage
• Demonstrable experience leading and managing SEO/SEM, marketing database, email campaigns, social media, and/or display advertising campaigns
• Highly creative with experience in identifying the target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience with content management systems (Magento) is a plus in getting this role.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Clicky, etc)
• Knowledge of Adobe Photoshop, MailChimp, Google Merchant, Facebook Business, and Instagram Marketing
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Intermediate knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintaining our social media presence across all digital channels
• Knowledge of Graphics Design
• Communication skills – verbal & written
• Proven ability to work within a cross-departmental team
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook).

Salary

• N80,000 monthly.