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  • Posted: May 9, 2022
    Deadline: May 13, 2022
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  • Ades Ventures Nigeria Limited is into Production & Sales of Aflatoxin-free Melon Seeds (Egusi) Exportation of consumer goods Call Center Services International Business Support


    Read more about this company

     

    Digital Content Specialist

    Location: Ibadan, Oyo

    Overview

    • We are looking for a full-time digital content specialist to join our fast-growing team.
    • The ideal candidate must have a grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.
    • He/She would be responsible for checking all content before uploading it onto the website, blogging, emailing, product specification updating, etc.
    • To be successful in this position, you’ll be a self-starter, capable of delivering brilliant creative ideas, and show amazing attention to detail.

    About the Team:

    • The digital content specialist will report to the Project Manager & Support Team Manager.
    • You’ll be Ades primary in-house digital marketer and content curator working in our Support Team for developing the voice for all aspects of the organisation's online presence.

    Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Writing all product descriptions, specifications, allergies, etc.
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns.
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize the user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
    • Instrument conversion points and optimizes user funnel
    • Working closely with the technical, admin & accounting team to maintain site standards with regard to new development.
    • Crafting site & banner promotions ideas passed on to him/her by the project manager
    • Send email campaigns with the use of existing templates, and online outreach campaigns (social media).

    Qualifications and Background

    • A Degree or equivalent in Marketing, Communication & Language Arts, Technical Writing or a related field.
    • A minimum of 3 years of work experience in digital marketing and content creation
    • Sales & Marketing work experience, an added advantage
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email campaigns, social media, and/or display advertising campaigns
    • Highly creative with experience in identifying the target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Experience with content management systems (Magento) is a plus in getting this role.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Clicky, etc)
    • Knowledge of Adobe Photoshop, MailChimp, Google Merchant, Facebook Business, and Instagram Marketing
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google AdWords campaigns
    • Intermediate knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
    • Maintaining our social media presence across all digital channels
    • Knowledge of Graphics Design
    • Communication skills – verbal & written
    • Proven ability to work within a cross-departmental team
    • Proficiency in Microsoft Office Suite (Word, Excel, Outlook).

    Salary

    • N80,000 monthly.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified candidates should send their CV / Resumes to: hr.admin@adesfoods.com using the Job Title as the subject of the mail.

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