Deputy Strategy Manager at Etu Odi Communications

Job Description

• Develop communication strategies for advertising campaigns.
• Conduct research to inform advertising strategies, using both qualitative methods (focus groups and structured interviews) and quantitative methods (demographic profiling and questionnaires).
• Develop and present competitive market analysis report to line manager and client periodically.
• Develop pitch documents and Marketing proposals.
• Lead and champion creative development process and provide feedback in response to consumer research findings.
• Provide the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy.
• Liaise with client to fully understand their business objectives, target markets and communications strategy.
• Develop marketing communication documents and present thoughts in a logical and convincing manner.
• Stay up to date on relevant market trends and developments within the advertising and communications industry.
• Conduct Industry and Market segment studies to identify gaps to exploit.
• Liaise with clients to identify specific marketing/Advertising needs and develop possible solutions.
• Support new business team and Account Managers during business pitches.
• Manage work, performance and professional development of team members.
• Supervise subordinates and ensure team bonding.
• Train and coach subordinates in areas of skill gap.
• Develop ideas that can be used for seminar papers or articles on any area of Communications and Brand Management.

Requirements

• Interested candidates should possess a Bachelor's Degree in relevant fields with 5 - 10 years work experience.