Customer Life Cycle Management Associate at Blumefy Limited

Summary

• We’re looking for a Customer Lifecycle Specialist to own and optimize our customer engagement strategies across all touchpoints.
• This role is critical in ensuring our customers are supported, informed, and empowered throughout their journey, ultimately driving retention, upsell, and revenue growth.

What You’ll Do

• Develop and execute lifecycle marketing strategies to engage customers from onboarding through retention and expansion.
• Map the customer journey, define touchpoints, and create initiatives for onboarding, upsell, retention, and churn prevention.
• Build and manage customer segmentation, ensuring messages are personalized and targeted.
• Design and execute email, SMS, and push notification campaigns, including promotional, triggered, and nurture sequences.
• Analyze customer behavior and campaign performance to continuously improve messaging, timing, and engagement metrics.
• Partner with Product, Marketing, and Customer Success to align campaigns with product launches and user needs.
• Establish testing frameworks (A/B tests, experiments) to optimize campaign performance.
• Use data-driven insights to identify opportunities to increase conversions, revenue, and customer satisfaction.
• Collaborate with analytics to develop dashboards and reporting to measure lifecycle program effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 1+ years of experience in lifecycle marketing, customer engagement, or growth marketing.
• Strong knowledge of customer segmentation, behavior, and journey mapping.
• Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot).
• Skilled in email design (HTML/CSS), SMS, push notifications, and A/B testing.
• Analytical mindset with ability to turn data into actionable strategies.
• Excellent collaboration and communication skills across cross-functional teams.