Conversion Rate Optimization Specialist at Project Growth

Key Responsibilities:

• AI Tool Utilization: Employ AI tools to optimize content and conversion strategies, guiding best practices to enhance user engagement and conversion rates.
• Conversion Strategy Development: Analyze current conversion metrics and develop strategies to improve performance across various digital channels and the website.
• Content Optimization: Work closely with content teams to ensure that all marketing materials are optimized for conversions, utilizing insights from AI tools.
• Operations Improvement: Utilize AI and HubSpot to streamline sales & marketing operations, enhancing efficiency and effectiveness in campaigns.
• SEO Knowledge Application: Apply knowledge of SEO best practices to ensure that all content and the website are optimized for search engines, driving organic traffic that converts.

What Success Looks Like:

• Increased Conversion Rates: Demonstrable improvement in conversion rates across digital platforms through effective optimization strategies.
• Enhanced User Engagement: Higher levels of user engagement and interaction with content as a result of optimized strategies.
• Effective Use of AI Tools: Successful implementation of AI tools leading to improved marketing operations and content effectiveness.
• Collaborative Success: Positive feedback from cross-functional teams regarding communication and collaboration on projects.

Qualifications:

• Experience: 2+ years in a similar role focused on conversion rate optimization.
• AI Proficiency: Solid experience with AI tools, with knowledge of Breeze AI being advantageous.
• HubSpot Expertise: Proficient in using HubSpot for managing marketing campaigns and analyzing performance metrics.
• SEO Knowledge: Understanding of SEO principles and how they relate to conversion optimization.
• Communication Skills: Fluent English verbal and written communication skills to effectively collaborate with teams and present findings.

Preferred Skills:

• Analytical Skills: Strong analytical abilities to interpret data and make informed decisions based on performance metrics.
• Creative Problem-Solving: Ability to think creatively about challenges and devise innovative solutions to enhance conversions.
• Self-Motivated: Ability to work independently while being proactive in identifying opportunities for improvement.