Job Roles at Project Growth

Key Responsibilities:

• Media Buying Management: Strategically oversee and optimize daily ad spending across multiple platforms, with a primary focus on Meta, ensuring maximum budget efficiency and campaign performance.
• Campaign Strategy and Execution: Develop and implement robust digital advertising strategies tailored to achieve the company’s goals, enhance audience engagement, and drive traffic.
• Creative Production: Quickly produce creatives for campaigns, demonstrating design skills using tools like Photoshop and basic video editing when necessary.
• A/B Testing and Optimization: Conduct A/B testing for ad creatives and campaign variables, using data-driven insights to improve outcomes and maximize reach.
• Audience Research and Targeting: Perform in-depth audience segmentation and analysis to ensure campaigns are effectively tailored, delivering maximum relevance and impact.
• Data-Driven Insights and Reporting: Leverage analytics tools to monitor, assess, and optimize campaign performance, focusing on key metrics such as cost per click (CPC) and return on investment (ROI).

What Success Looks Like:

• Optimal Ad Spend: Successfully manage ad budgets with precision, achieving lower CPC while maintaining or improving the quality of campaigns.
• Enhanced Engagement: Demonstrated impact through strategic media buying and creative development, increasing the brand’s reach and audience acquisition.
• Data-Driven Results: Consistent analysis and campaign adjustments that lead to significant performance gains and a strong return on marketing investments.

Required Skills and Qualifications:

• Extensive Experience in Paid Media: Proven track record of managing large ad budgets, with a primary focus on Meta platforms, while also being familiar with TikTok and Twitter.
• Media Buying as a Core Skill: Demonstrated expertise in media buying and campaign management, using insights to drive strategy.
• Creative Design Skills: Ability to produce campaign creatives independently, with experience in tools such as Photoshop and basic video editing software.
• Direct-to-Consumer Marketing: Experience in direct-to-consumer digital marketing is a plus.
• Analytical and Data-Driven Decision-Making: Proficiency in leveraging analytics tools for campaign optimization and reporting.
• Educational Background: A degree in Marketing, Business, or a related field is advantageous but not mandatory.

Preferred Qualifications:

• Strong creative vision alongside media buying acumen.
• Proficiency in rapidly developing campaign-specific creatives.

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Key Responsibilities:

• AI Tool Utilization: Employ AI tools to optimize content and conversion strategies, guiding best practices to enhance user engagement and conversion rates.
• Conversion Strategy Development: Analyze current conversion metrics and develop strategies to improve performance across various digital channels and the website.
• Content Optimization: Work closely with content teams to ensure that all marketing materials are optimized for conversions, utilizing insights from AI tools.
• Operations Improvement: Utilize AI and HubSpot to streamline sales & marketing operations, enhancing efficiency and effectiveness in campaigns.
• SEO Knowledge Application: Apply knowledge of SEO best practices to ensure that all content and the website are optimized for search engines, driving organic traffic that converts.

What Success Looks Like:

• Increased Conversion Rates: Demonstrable improvement in conversion rates across digital platforms through effective optimization strategies.
• Enhanced User Engagement: Higher levels of user engagement and interaction with content as a result of optimized strategies.
• Effective Use of AI Tools: Successful implementation of AI tools leading to improved marketing operations and content effectiveness.
• Collaborative Success: Positive feedback from cross-functional teams regarding communication and collaboration on projects.

Qualifications:

• Experience: 2+ years in a similar role focused on conversion rate optimization.
• AI Proficiency: Solid experience with AI tools, with knowledge of Breeze AI being advantageous.
• HubSpot Expertise: Proficient in using HubSpot for managing marketing campaigns and analyzing performance metrics.
• SEO Knowledge: Understanding of SEO principles and how they relate to conversion optimization.
• Communication Skills: Fluent English verbal and written communication skills to effectively collaborate with teams and present findings.

Preferred Skills:

• Analytical Skills: Strong analytical abilities to interpret data and make informed decisions based on performance metrics.
• Creative Problem-Solving: Ability to think creatively about challenges and devise innovative solutions to enhance conversions.
• Self-Motivated: Ability to work independently while being proactive in identifying opportunities for improvement.