Content Writer at Zedcrest Capital Limited

JOB SUMMARY

As a Content Writer, you will be responsible for shaping Zedcrest Wealth’s voice across all marketing and communication channels, both internal and external. You will manage copywriting and implement content marketing strategies that resonate with our communities. This role is ideal for someone who tells great stories, is a creative and independent thinker, thrives in fast-paced environments, and takes initiative without handholding.

You will make finance understandable without oversimplifying key details, blending out the need for engaging social content with the rigor required for serious publications and platforms.

RESPONSIBILITIES

• Plan, develop, and manage content delivery across all marketing channels (social media, website, blog, PR articles, email, newsletters).
• Conduct research to understand customer personas and track emerging trends in content marketing and financial literacy.
• Write short- and long-form content for Zedcrest Wealth’s website, blogs, email, and social media to increase brand awareness, lead generation, and community growth.
• Manage posting and publishing of content across allocated channels.
• Ensure tone, style, and voice are consistent with Zedcrest Wealth’s values and mission.
• Strategize and improve content delivery and promotion to meet business objectives.
• Work closely with the Research and Portfolio Management team to create research-driven, intelligent content that strengthens Zedcrest Wealth’s thought leadership.
• Apply basic SEO principles to content creation and publishing, ensuring optimized visibility and reach across search engines.
• Work closely with the Research and Portfolio Management team to create research-driven, intelligent content that strengthens Zedcrest Wealth’s thought leadership in financial literacy and wealth management.

 QUALIFICATION, EXPERIENCE, SKILLS & ATTRIBUTES REQUIRED

• Experienced level; 3-4 years of professional writing and editorial experience, preferably 
• in the Fintech, Lifestyle, Education, or Startups.
• A diversified portfolio of writing samples is required.
• Demonstrated track record of writing and producing digital and print content for a range of target audiences.
• Track record of using purposeful storytelling to drive organizational impact and business results.
• Experience translating technical information into compelling human stories for a general audience.
• Understand storytelling and marketing copywriting trends across varied media types.
• Strong grasp of storytelling and marketing copywriting trends across media types.
• Basic understanding of SEO principles and ability to apply them to content strategy.
• Excellent project management skills and attention to detail.
• Openness to learning financial principles and concepts, with curiosity and adaptability to new knowledge.