Community & Content Lead at UstackSchool

Who you are

• You are a proactive, customer-obsessed strategic thinker who thrives at the intersection of creativity and data. You take full ownership of the brand's digital voice and community health, moving seamlessly from high-level strategy to hands-on content creation. You are a storyteller at heart, a community builder by nature, and a growth driver by results. You are humble, ambitious, and excel in fast-paced environments, using insights to iterate and innovate constantly.
• High quality output
• Problem-solving: Ability to assess complex problems, find solutions, and make sound decisions.
• Communication: Strong written and verbal communication skills
• Adaptability: Able to thrive in a fast-paced, changing environment, adjusting strategies as needed.
• Attention to Detail
• Excellent communications, troubleshooting and problem-solving skills.
• Humble, hardworking and ambitious.

Key Responsibility

Community Architecture & Management:

• Build, manage, and grow our owned communities (e.g., Discord, Slack, Circle.so).
• Develop and execute community programs (AMAs, webinars, challenges, onboarding flows) to drive engagement and retention.
• Moderate discussions, foster positive interactions, and serve as the primary bridge between the community and internal teams (Product, Marketing, Support).
• Recruit, manage, and nurture super-users or brand advocates (e.g., a "Champions" program).

Content Strategy & Leadership:

• Develop and execute a cross-channel content strategy and calendar aligned with marketing campaigns and business goals (awareness → acquisition → activation → referral).
• Own the brand voice, visual identity, and messaging across all content and community interactions.
• Lead the production of key content pieces (annual reports, thought leadership, impact stories, newsletters).
• Conduct competitive and trend analysis to keep the brand innovative and relevant.

Content Creation & Production:

• Hands-on Creation: Design graphics, edit video (short-form Reels/TikToks and long-form webinars), write compelling copy, and produce memes/stories/carousels using tools like Canva, CapCut, Adobe Creative Suite.
• Creative Direction: Brief and manage the content direction and production outcomes.
• Storytelling: Humanise the brand, showcase impact, and make complex offerings relatable.

Digital Channel & Social Media Management:

• Manage day-to-day operations and growth of all social media channels (Instagram, Facebook, LinkedIn, TikTok, X, YouTube, WhatsApp).
• Develop platform-specific, "social-native" content strategies.
• Schedule, publish, and engage (respond to DMs, comments) in real-time.

Branding Strategy & Development

• Maintain consistent brand voice, tone, visual identity, and messaging across all content and community interactions.
• Ensure content is aligned with the company’s positioning — reinforcing values such as empowerment, inclusivity, growth, career success, professional development.
• Uphold content and community guidelines, ensuring respectful, safe, inclusive, and

Campaigns, Promotion & Lead Generation:

• Plan and execute integrated campaigns (hashtag challenges, giveaways, influencer partnerships, product launches).
• Event Led marketing, Onsite Event presence, Represent Ustackschool at outdoor events
• Develop lead magnets and nurture sequences to support marketing and sales funnels.
• Collaborate on paid social advertising strategies to amplify organic efforts.

Event Led Marketing (Onsite & Offsite):

• Own and execute a 12-month event-led growth strategy across onsite activations (campus roadshows, workshops, demo days, masterclass bootcamps) and offsite partnerships (corporates, accelerators, industry events).
• Drive lead generation and revenue through high-converting event funnels (registration → attendance → follow-up → paid conversion), with full accountability for CPL, CAC, and event ROI.
• Build and scale local community chapters and ambassador programs that increase brand visibility, referrals, and recurring engagement across key cities and ecosystems.
• Secure and manage strategic partnerships, sponsorships, and speaking opportunities to expand reach, unlock new audiences, and generate co-branded revenue opportunities.
• Lead end-to-end event execution including venue sourcing, logistics, programming, speaker coordination, promotional campaigns, and post-event reporting.
• Collaborate with Growth, Sales, and Content teams to turn events into scalable acquisition and retention engines using CRM, email automation, paid media, and data-driven optimisation.

Analytics, Reporting & Insight:

• Track, analyse, and report on key metrics (engagement, growth, community health, lead conversion, content performance).
• Use data to derive actionable insights and continuously optimise strategies.
• Prove ROI of content and community initiatives.

Qualifications

• 2-5 years of progressive experience in content creation, social media management, and community building, preferably in tech, SaaS, gaming, ed-tech, or creator-led brands.
• A robust portfolio demonstrating expertise in video editing, graphic design, and copywriting.
• Proven track record of growing social channels and building engaged online communities.
• Experience managing influencer/creator partnerships and integrated marketing campaigns.
• Deep, intrinsic understanding of social platform algorithms, trends, and youth/digital culture.
• Excellent communication, interpersonal, and presentation skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Passion for mentoring, community building, personal growth, and supporting career development.

Nice-to-Have:

• Experience in education, edtech, career services, or professional development sectors.
• Experience with community platforms (Circle.so, Discord, Slack).
• AI, animation, or motion graphics skills.
• Passion for the industry or mission of the hiring organisation.