Content Marketing Strategist at The Milk Booster

Responsibilities:

• Develop a content marketing strategy that resonates with expectant and nursing mothers, aligning with the company's mission and lactation product offerings.
• Create high-quality, engaging content (blog posts, social media, email newsletters, videos, podcasts, and guides) that addresses the needs, concerns, and interests of the target audience.
• Leverage personal experience with childbirth and lactation to authentically connect with the audience and create empathetic content.
• Conduct research and stay up-to-date on industry trends, best practices, and scientific research related to lactation, motherhood, and parenting.
• Collaborate with cross-functional teams (Product Development, Marketing, Sales, and Customer Service) to ensure cohesive brand messaging and alignment.
• Analyze content performance using metrics and analytics, adjusting strategies accordingly.
• Identify and partner with influencers, thought leaders, and organizations in the motherhood and lactation space to expand the company's reach.
• Develop and execute social media campaigns that promote products, education, and community engagement.
• Design and implement email marketing campaigns that nurture leads, drive conversions, and foster customer loyalty.
• Create educational resources (e.g., webinars, eBooks, whitepapers) that establish the company as a trusted authority in lactation and motherhood.

Requirements:

• Personal experience with childbirth and lactation
• 3+ years of content marketing experience
• Strong understanding of lactation, motherhood, and parenting topics
• Critical thinking, creativity, and problem-solving skills
• Excellent writing, communication, and project management skills
• Ability to work independently and collaboratively
• Strong analytical and data analysis skills
• Experience with content management systems, social media platforms, and email marketing tools
• Passion for empowering expectant and nursing mothers