Content Marketing Specialist at Uni-Medical Healthcare Ltd Nigeria

Job Summary

• We are seeking a creative and detail-oriented Content Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing content strategies that enhance our brand visibility, engage our target audience, and drive lead generation. You will work closely with the Brand Design and Marketing Manager to create compelling content across various platforms.

Key Responsibilities

Content Creation

• Develop and produce high-quality, engaging content for our website, blog, social media, email campaigns, and other digital channels.
• Write, edit, and proofread content to ensure consistency, accuracy, and alignment with our brand voice and guidelines.
• Collaborate with designers to create visually appealing content that complements written materials.

Content Implementation

• Assist in developing and executing a comprehensive content marketing strategy that aligns with our business goals.
• Conduct market research to identify content trends, audience preferences, and competitor strategies.
• Utilize SEO best practices to optimize content for search engines and improve organic search rankings.

Social Media Management

• Create, schedule, and publish content across our social media channels to increase engagement and drive traffic.
• Monitor social media trends, track performance metrics, and adjust strategies to maximize reach and impact.
• Engage with our social media community, responding to comments and messages in a timely manner.

Campaign Management

• Support the development and execution of marketing campaigns, including product launches, promotions, and events.
• Coordinate with cross-functional teams to ensure cohesive and effective campaign execution.
• Analyze campaign performance data and provide insights and recommendations for improvement.

Analytics and Reporting

• Track and analyze content performance using analytics tools, providing regular reports on key metrics.
• Use data-driven insights to optimize content strategy and improve engagement and conversion rates.
• Stay up-to-date with industry trends and emerging technologies to continuously enhance our content marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in content marketing, digital marketing, or a similar role.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Proficiency in content management systems (CMS), social media platforms, and analytics tools.
• Experience with SEO best practices and tools such as Google Analytics.
• Strong project management skills with the ability to manage multiple tasks and meet deadlines.
• Creative mindset with a passion for storytelling and content creation. 
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience in B2B marketing or the healthcare industry. 
• Knowledge of email marketing platforms like HubSpot.