Content Marketing Specialist at Koins Microfinance Bank

Job Summary

• The Content Marketing Specialist is responsible for planning, creating, and optimizing video content that supports the company’s marketing objectives.
• This role involves scripting, shooting, and editing videos for digital platforms, including social media, websites, email campaigns, and online ads.
• The specialist will work closely with the marketing, design, and product teams to craft compelling visual stories that engage audiences, promote brand awareness, and drive conversions.
• Additionally, the role includes analyzing video performance metrics to refine content strategies and ensure maximum impact.

Requirements
Technical Skills:

• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Cap cut)
• Knowledge of motion graphics tools (e.g., After Effects)
• Experience with video production equipment (cameras, lighting, sound)
• Familiarity with video formats, codecs, and optimization for different platforms (YouTube, Instagram, TikTok, etc.)
• Understanding of SEO for video (e.g., metadata, thumbnails, captions).

Marketing Knowledge:

• Strong grasp of digital marketing fundamentals and trends
• Ability to align video content with marketing goals and KPIs (engagement, conversion, retention)
• Experience creating content for ads (YouTube, Facebook, TikTok)
• Understanding of customer journey and how video fits into content strategy
• Basic knowledge of performance analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, YouTube Studio).

Creative & Communication Skills:

• Strong storytelling skills and ability to create emotionally engaging content
• Creative direction and scripting ability
• Excellent written and verbal communication for cross-team collaboration
• Ability to work with designers, copywriters, and marketers.

Requirements

• Interested candidates should possess an HND / B.Sc Degree with a minimum of 3 years work experience.

Benefits

• 13th Month Salary
• Hybrid work model
• Leave Allowance
• HMO​.