Content Marketing Manager / Brand Manager at T.O.N Corporate Services

• The Content Marketing & Brand Manager is responsible for curating content and playing a strategic and executional part in ensuring that the church’s voice is distinct, modern, impactful, and Christ-centered across all digital and offline touchpoints.

Key Responsibilities:

Content Strategy & Curation.

• Design storytelling frameworks (e.g., PREP Model, Story-to-Point) to be used by video and social media teams.
• Work with the Communications team to transform sermons, teachings, and live experiences into multi-format content: reels, carousel posts, devotionals, podcasts, blogs, and campaigns.
• Ensure content is theologically sound, contextually relevant, and culturally innovative.

Brand Positioning

• Collaborate with design teams to ensure all visual content reflects the brand's spirit: excellence, support, family-oriented, relevance, warmth, and impact.

Campaigns & Thought Leadership

• Ideate and manage thematic campaigns around key events and church services.
• Position the Pastor as a man of prayer and practical wisdom through strategic cut-outs, short-form videos, and blog-style devotionals.
• Drive narrative around testimonies, transformations, outreaches, and empowerment, ensuring they emotionally connect with the audience.

Audience Engagement & Growth

• Stay ahead of digital trends in faith content, Gen Z and Millennial culture, and emotional storytelling.
• Create content encouraging active engagement, resharing, and conversations around spiritual growth and life transformation.
• Use data insights and community feedback to refine content formats and topics.

Key Deliverables

• Weekly content calendars (social, blog, WhatsApp, campaigns)
• Monthly brand report (engagement, reach, feedback, success stories)
• Content spotting, strategic direction, and content curation based on brand positioning.

Collaborates With:

• Lead Pastor & Teaching Team (for content source)
• Social Media Manager
• Creative/Design Team
• Video Editors

Requirements

Must-Have:

• Minimum of 3–5 years of experience in content marketing, branding, or digital communications.
• Strong writing, ideation, and editing skills — ability to turn teachings into compelling content.
• Deep understanding of faith-based content and the Christian digital space.
• Experience managing multi-platform content (Instagram, TikTok, YouTube, Blogs, WhatsApp, Podcasts).
• Strong organizational skills and ability to manage multiple projects with tight deadlines.
• Portfolio required.