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  • Posted: May 20, 2022
    Deadline: Not specified
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  • Paykobo.com is one of Nigerian’s biggest ecommerce technology company that provides businesses from small to large enterprises, retail, government agencies, and other organizations with integrated software and high quality hardware so they can run more efficiently at an unbeatable price. 

    We deliver value by helping businesses with th...
    Read more about this company

     

    Content Marketer

    Job Decription
    Key Tasks 1 - Research and Analysis:

    • Identifying our target audiences and their key demographics, interests and online behavior
    • Applying the four P’s to defining market content and promotions for our various products
    • Surveying current customers to understand and validate strategic decisions on message fits
    • Facilitating internal stakeholder’s interview to identify business objectives and subject matter experts
    • Looking into content tools and software that can help create and promote content
    • Analyzing competitor’s content and messaging strategy
    • Analyze data and analytics, and seek to increase reader engagement and retention

    Key Tasks 2 - Preparing Content Marketing Plans:

    • Defining Strategy and tactical execution of our individual products, business units or channel
    • Create individual content (audio, visual, and/or written) marketing plans for specific campaigns or products for an overall plan for a set time
    • Specific and measurable goals with a timeline for each products in which to meet them
    • Effectively exploring storytelling to lift our prospect out of their ordinary worlds and inviting them to consider a journey with our business
    • Understanding the need for building subscription assets, including email subscriber lists and private community memberships

    Key Tasks 3 - Content Editing:

    • Aligning editorial calendar with content publications and promotion with key dates that are important to the business and other marketing campaigns for our various products
    • Proofread and edit spelling, grammar and syntax
    • Ensure that content meets the company’s needs and follows our in-house style guide
    • Organize, modify and update existing content
    • Compose technical product descriptions to promote our products and services
    • Quality check content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency
    • Verify content and information
    • Work with the design team to ensure a user-friendly experience
    • Collaborate with team members and come up with fresh and creative content ideas, keeping our customer in mind

    Key Tasks 4 - Leadership:

    • Managing a team of writers, data analysts and content creators
    • Managing the content marketing budgets
    • Measuring the results of marketing activities to inform future marketing campaigns on our various products
    • Designing and implementing creative marketing strategies to disseminate content
    • Orchestrating digital content strategies across all online platforms

    Job Specification

    • Degree in Marketing or related field
    • Experience as a content marketer
    • Data-driven and highly analytical
    • Proficiency with social media analytics
    • Proficiency in using Microsoft Office tools
    • Excellent writing, editing, and proofreading skills with a diligent eye for detail, design, language, flow, and grammar
    • Knowledge of SEO and industry best practices

    Person Specifications and Required Skills:

    • Verbal and written communication skill
    • Attention to details
    • Demonstrated interest in Technologies, the Internet and Application
    • Willingness to learn our products inside and out and help our customers drive business outcomes
    • Ability to exercise initiative and confidence to start things from the scratch
    • Ability to multitask and priorities workload
    • Knowledge of the ecommerce industry
    • Knowledge of sales and marketing techniques
    • Forward looking thinker who actively seeks opportunities and proposes solutions

    Method of Application

    Interested and qualified? Go to Paykobo on forms.gle to apply

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