Content Marketer at Paykobo

Job Decription
Key Tasks 1 - Research and Analysis:

• Identifying our target audiences and their key demographics, interests and online behavior
• Applying the four P’s to defining market content and promotions for our various products
• Surveying current customers to understand and validate strategic decisions on message fits
• Facilitating internal stakeholder’s interview to identify business objectives and subject matter experts
• Looking into content tools and software that can help create and promote content
• Analyzing competitor’s content and messaging strategy
• Analyze data and analytics, and seek to increase reader engagement and retention

Key Tasks 2 - Preparing Content Marketing Plans:

• Defining Strategy and tactical execution of our individual products, business units or channel
• Create individual content (audio, visual, and/or written) marketing plans for specific campaigns or products for an overall plan for a set time
• Specific and measurable goals with a timeline for each products in which to meet them
• Effectively exploring storytelling to lift our prospect out of their ordinary worlds and inviting them to consider a journey with our business
• Understanding the need for building subscription assets, including email subscriber lists and private community memberships

Key Tasks 3 - Content Editing:

• Aligning editorial calendar with content publications and promotion with key dates that are important to the business and other marketing campaigns for our various products
• Proofread and edit spelling, grammar and syntax
• Ensure that content meets the company’s needs and follows our in-house style guide
• Organize, modify and update existing content
• Compose technical product descriptions to promote our products and services
• Quality check content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency
• Verify content and information
• Work with the design team to ensure a user-friendly experience
• Collaborate with team members and come up with fresh and creative content ideas, keeping our customer in mind

Key Tasks 4 - Leadership:

• Managing a team of writers, data analysts and content creators
• Managing the content marketing budgets
• Measuring the results of marketing activities to inform future marketing campaigns on our various products
• Designing and implementing creative marketing strategies to disseminate content
• Orchestrating digital content strategies across all online platforms

Job Specification

• Degree in Marketing or related field
• Experience as a content marketer
• Data-driven and highly analytical
• Proficiency with social media analytics
• Proficiency in using Microsoft Office tools
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, design, language, flow, and grammar
• Knowledge of SEO and industry best practices

Person Specifications and Required Skills:

• Verbal and written communication skill
• Attention to details
• Demonstrated interest in Technologies, the Internet and Application
• Willingness to learn our products inside and out and help our customers drive business outcomes
• Ability to exercise initiative and confidence to start things from the scratch
• Ability to multitask and priorities workload
• Knowledge of the ecommerce industry
• Knowledge of sales and marketing techniques
• Forward looking thinker who actively seeks opportunities and proposes solutions