Content Creators and Producers - Research Agency at Girl Effect

Our overall objective for this work is to understand content producers' role in shifting gender and social norms.

More specifically, we aim to:

• Understand content creators’ key considerations when creating content that reaches their audience (inclusive of a significant population of AGYW), rooted in their priorities and motivations in developing their content.
• Understand if they consider gender equality and social norms in the development of their content, if not, the potential to consider this thematic and if and in what manner these potentially fit into their priorities and perspectives.
• Explore whether and how they see content like theirs playing a role in impacting gender and social norms change.
• Identify ways that these actors can be collaborated with in the future on gender and social behavioural norms content development, distribution, and reach
• Explore future trends regarding content creation for AGYW.

THE SCOPE

Scope of work:

We are looking for agencies to support us with this research in the following ways:

• Identification of relevant content creators aligned with the above delineated categories
• Recruitment of content creators for research
• Refinement of data collection tools (which will be initially designed by Girl Effect, including the moderation guides)
• Translation and back-translation of data collection tools (from English to local languages and reverse)
• Data collection (interviews), logistics and fieldwork management
• Incentivisation of research participants (please include your suggestion for this in your proposal)
• Data quality assurance
• Data delivery (including all interview transcripts, translated)
• Data analysis
• Insight reporting
  • A master report containing insights for all countries where you have conducted research (max 30 slides/pages)
  • An executive summary document containing key insights per country (max 10 slides/pages)

Scope of agency proposal:

Whilst this project will be across three countries, we do not expect agencies to deliver in all countries if this sits outside the organisation’s remit. In addition, we do not require agencies to deliver on all components of the scope of work. We welcome collaborations between organisations delivering different components.

Applicants will be judged on the strength of their proposal against each component and not the breadth of their proposal. When returning your proposal, please indicate which countries you can deliver this project and which components of the scope of work you can deliver.

WHO YOU ARE

In addition to providing evidence against the scope and methods selected above, agencies that submit proposals for this work must demonstrate the following competencies to be considered for this project:

• Experience identifying and engaging content creators based on their reach and engagement with adolescent girls and young women. Access to the networks and databases required to do this.
• Experience conducting research with various stakeholders, including media and content developers and creators from the above categories.
• Experience in designing, conducting and analysing qualitative interview methodologies with the above stakeholder groups
• Capacity to deliver all areas expected of this research, including identifying and engaging content creators, leading the data collection process, transcribing data into English, quality assurance and working in line with research ethics principles
• Ability to work in relevant local languages
• Excellent and demonstrated understanding of ethical issues in market research/stakeholder interviews, and willingness to align with GE's SG policy standards and Code of Conduct
• Excellent fieldwork supervision and data quality control strategies
• A fieldwork team with adequate gender balance to carry out this work
• Ability to conduct risk assessment and mitigation plans for research
• Excellent interpersonal skills and demonstration of effectively managing relationships with research partners
• Exceptional communication and organisational skills
• Ability to respond to comments and questions in a timely, appropriate manner
• Experience in delivering outputs on time and budget
• Ability to write and communicate clearly and concisely in English
• The reputation of the responding agencies and previous similar experience will be taken into account

PROCUREMENT TIMELINES

• Terms of reference published: 17/2/23
• Questions/Clarification Deadline:22/2/23
• Deadline for proposal submission: 3/3/23
• Supplier selection, contracting and briefing: wc 13/3/23
• Project commencement: 20/3/23
• Project end: 5/5/23

PROPOSAL SUBMISSION.

Your proposal, should you be interested (Max 10 pages), should cover:

• Your understanding of the brief and why you feel you are well-placed to advise us on this
• Credentials/Profile/CV - Please showcase any previous work that you consider relevant to what we are trying to achieve and how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
• Methodology and Workplan
• Reference-Provide at least three references for similar contracts with a description of the service provided, the value of the contract, and the contract periods of performance.
• Breakdown of Costs as per template provided with applicable taxes and other charges clearly identified in USD. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
  • All applicable taxes should be quoted separately;