Content Creator / Digital Marketer at Prixair

Job Summary

• We are seeking a creative and strategic Digital Marketer & Content Creator to manage our online presence, grow our digital audience, and create engaging content that aligns with our brand voice.
• The ideal candidate will combine storytelling skills with data-driven marketing strategies to increase visibility, engagement, and conversions across all digital platforms.

Key Responsibilities
Digital Marketing:

• Develop, implement, and manage digital marketing campaigns across social media, email, and web.
• Plan and execute paid advertising campaigns (Google Ads, Meta Ads, YouTube, etc.).
• Monitor and analyze performance metrics (reach, engagement, conversions) and prepare reports.
• Optimize SEO/SEM strategies to increase web traffic and visibility.
• Manage and update website content regularly.

Content Creation:

• Create high-quality visual and written content (videos, graphics, blog posts, reels, etc.).
• Develop and execute content calendars for all platforms.
• Write compelling captions, scripts, and marketing copy aligned with brand tone.
• Collaborate with photographers, videographers, and designers to produce campaign materials.
• Stay updated on social media trends and viral formats to maximize engagement.

Brand & Community Engagement:

• Maintain a consistent brand voice and aesthetic across platforms.
• Engage with followers and online communities to build strong relationships.
• Support influencer partnerships and brand collaborations.