Content Creator and Social Media Manager at Pad-up Creations

Location: Minna, Niger State (Relocation Required)

We are looking for a highly creative and data-driven Content Creator & Social Media Manager to elevate our brand presence and engage our audience across all digital platforms. The ideal candidate will be a self-starter with a passion for creating compelling content and a strong understanding of social media advertising and analytics.

Key Responsibilities:

• Develop and execute a comprehensive content strategy aligned with Pad-Up Creations\' brand voice and marketing objectives.
• Create engaging and high-quality content across various formats, including text, images, videos, infographics, and GIFs, for all social media channels (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube).
• Manage and maintain all Pad-Up Creations\' social media profiles, ensuring consistent branding and messaging.
• Plan, schedule, and publish daily content, optimizing for peak engagement times.
• Develop and implement social media advertising campaigns, including setting up campaigns, targeting audiences, and managing budgets.
• Monitor, analyze, and report on social media performance using relevant analytics tools, providing insights and recommendations for optimization.
• Track and evaluate the performance of social media advertisements, making data-driven adjustments to improve ROI.
• Engage with the online community, respond to comments and messages, and foster positive customer relationships.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with the marketing and sales teams to align content with overall business goals.
• Conduct basic keyword research and incorporate SEO best practices into content creation where applicable.

Requirements & Skills:

• Minimum of 3 years of proven experience in content creation and social media management, with a strong portfolio of work.
• Demonstrable experience in creating engaging visual and written content.
• Solid understanding of social media platforms, their algorithms, and best practices.
• Proficiency in setting up, running, and tracking social media advertising campaigns (e.g., Facebook Ads Manager, Instagram Ads).
• Ability to analyze data and track advert performance to optimize campaigns.
• Good knowledge and proficiency in using a computer, including standard office software (e.g., Microsoft Office Suite, Google Workspace) and content creation tools (e.g., Canva, Adobe Creative Suite basics).
• Excellent written and verbal communication skills, with strong attention to detail.
• Creativity, originality, and a keen eye for aesthetics.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Willingness to relocate to Minna, Niger State, immediately.
• A passion for sustainable living and an understanding of our product\'s mission is a plus.