Communications Officer at Salpha Energy Limited

Job Summary

• We are seeking a creative and results-driven Communications Officer to join our dynamic team.
• The ideal candidate will be responsible for developing, implementing, and managing our marketing and communication strategies to enhance our brand visibility, engage our target audience, and drive lead generation.
• You will be instrumental in telling our story, promoting our solar solutions, and positioning Salpha Energy Limited as a leader in the Nigerian renewable energy sector.

Key Responsibilities
Corporate & Internal Communications:

• Draft and distribute press releases for company announcements, new projects, and partnerships.
• Manage internal communications to ensure employees are informed about marketing initiatives, company achievements, and brand messaging.
• Respond to corporate emails and enquiries on behalf of the company.
• Monitor current events and trends, identify media opportunities and act upon them to obtain maximum coverage and share of voice for the organization.

Content Creation & Management:

• Develop compelling and informative content for various platforms, including our website, blog, social media channels, email newsletters, brochures, and press releases.
• Create engaging multimedia content, such as videos, infographics, and case studies that highlight our projects, products, and the benefits of solar energy.
• Ensure all content is SEO-optimized, brand-consistent in terms of style and tone, and tailored to different target audiences (B2C and B2B).

Digital Marketing:

• Manage and execute digital marketing campaigns across various channels, including social media (LinkedIn, Twitter, Facebook, Instagram), email marketing, and search engine marketing (SEM).
• Oversee the company's website, ensuring it is up-to-date, user-friendly, and optimized for lead conversion.
• Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics and social media analytics to measure campaign effectiveness and recommend improvements.

Event & Campaign Coordination:

• Assist in organizing exhibitions, product demos, trade shows, and customer engagement events.
• Manage email marketing campaigns, product launches, and seasonal promotions.

Public Relations & Brand Management:

• Build and maintain relationships with media outlets, industry bloggers, influencers, and key stakeholders.
• Manage the company's brand identity and ensure consistency across all marketing materials and communication channels.
• Organize and represent the company at events, trade shows, webinars, and community outreach programs to increase brand awareness.

Customer Engagement & Market Insight:

• Work closely with the sales and technical teams to understand customer needs and market trends.
• Collect feedback from customers, partners, and prospects to refine messaging and positioning.
• Assist in creating compelling proposals and bid documents for prospective clients.
• Gather and analyze market intelligence, including competitor activities and customer feedback, to inform marketing strategies.

Strategic Partnerships:

• Unlock partnerships such as shopping malls, small and medium businesses and outlet arrangement to drive sales and distribution of key product lines.
• Create and foster collaboration with relevant and key partners to deliver on the company’s mandate of providing energy solutions.
• Manage the brand’s representation in events, sponsorships, and partnerships

Reporting:

• Generate quarterly marketing communications report and insight for management review.

Key Performance Indicators (KPIs)

• Growth in brand engagement and visibility.
• Lead generation and campaign ROI.
• Quality and consistency of marketing materials.
• Promptness in addressing Corporate and Internal Communications Need.
• Social media growth and engagement metrics.
• Event success and customer feedback.

Qualifications and Skills
Education / Experience: 

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field.
• A minimum of 5-8 years of experience in a marketing communications role.
• Experience within the renewable energy, technology, or engineering sectors is a significant advantage.

Technical Skills:

• Strong proficiency in digital marketing tools (e.g., Google Analytics, SEO/SEM tools etc).
• Excellent content creation skills, including writing, editing, and storytelling.
• Experience with content management systems (CMS).
• Proficiency in using social media for business.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) and video editing capabilities are a plus.

Soft Skills:

• Excellent verbal and written communication skills in English.
• Ability to work independently, meet deadlines, and manage multiple projects.
• A creative and strategic thinker with a keen eye for detail.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• A genuine passion for sustainability and the renewable energy transition in Nigeria.
• Proximity to Lekki is a plus.