Communications and Marketing Coordinator - The Hustle Reality TV Show at Search For Common Ground’s International

Project Background – The Hustle

• The Hustle is an innovative, youth-focused reality TV show designed to reshape perceptions of young people in North-West Nigeria by showcasing their entrepreneurial capabilities, collaborative leadership, and social contributions.
• Funded by the European Union, the show aims to amplify positive youth narratives, promote economic empowerment, and foster social cohesion in Sokoto, Katsina, and Zamfara States. 
• Through compelling, entertainment-based storytelling on national broadcast and digital platforms, The Hustle will showcase youth-led innovation while tackling root causes of conflict, exclusion, and poverty.

Position Summary

• The Communications and Marketing Coordinator will be a key member of The Hustle project implementation team, responsible for designing and executing a strategic communications and marketing plan that elevates the show's visibility, public engagement, and social impact. 
• The Coordinator will oversee branding, media relations, digital engagement, and audience development efforts across Sokoto, Katsina, and Zamfara States and beyond.
• Working closely with the Reality TV Show Manager, media partners, and project stakeholders, the Coordinator will manage content creation, online and offline campaigns, and ensure consistency of messaging across platforms. 
• The role also includes leading the show's media outreach, building partnerships with journalists and influencers, managing public relations events, and overseeing the production and dissemination of promotional materials. 
• The Coordinator will collaborate with Results Studio in ensuring strategic alignment between communication outputs, the show’s core objectives, and the project's broader peacebuilding and youth empowerment goals.

Key Responsibilities

• Develop and implement a comprehensive communications and marketing strategy for the TV show.
• Lead content planning and oversee the production of multimedia promotional materials.
• Manage social media strategy and execution, ensuring regular engagement and performance tracking.
• Coordinate media relations and public engagement activities, including press releases, interviews, and media briefings.
• Ensure strong branding and visual identity across platforms and materials.
• Collaborate with production and field teams to ensure accurate and inspiring storytelling.
• Monitor and evaluate communication effectiveness and propose adjustments for improvement.
• Manage relationships with PR agencies, digital influencers, and broadcast/media outlets.
• Support campaign development and audience growth across TV, radio, and digital channels.

Qualifications and Experience

• Bachelor's degree in Communications, Marketing, Media Studies, or a related field (Master’s preferred)
• At least 5 years of progressive experience in communications and marketing, preferably in media, entertainment, or development.
• Demonstrated experience managing multi-platform campaigns (TV, radio, digital).
• Proven skills in brand development, media engagement, and public relations.
• Experience working with production teams in high-profile or public-facing initiatives is an advantage.
• Familiarity with North-West Nigeria context and youth-focused messaging is an added asset.

Core Competencies:

• Strategic thinking and planning
• Excellent written and verbal communication skills
• Digital and social media proficiency
• Strong organisational and project management abilities
• Creativity and content development
• Cultural sensitivity and commitment to diversity
• Team leadership and mentoring

Other Requirements:

• Willingness to travel frequently to project locations in Sokoto, Katsina, and Zamfara.
• Commitment to the mission and values of Search for Common Ground.
• Ability to work under pressure and manage competing priorities.