Commercial Strategy Research Analyst at Mixta Nigeria

The ideal candidate will perform research, collect and analyse information and use the data to problem solve and improve decision-making and efficiency of a business.
MAIN RESPONSIBILITIES 

• Analyse past operations and sales’ results and perform variance analyses
• Gather data from a wide variety of sources and use statistical methodologies/ tools to interpret this information
• Develop and conduct user surveys to discover prospective customers’ preferences
• Research market and industry trends and patterns
• Perform valid and reliable market research SWOT analysis
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation
• Identify and understand problems through forecasting, gap analysis, quantitative reporting, research, and statistical analysis
• Prepare reports and presentations for management and other decision-makers
• Recommend changes and improvements based on research findings

DELIVERABLES

• Macroeconomic and Industry Reports
• Competitor Reports
• Thought Leadership Articles
• Periodic Performance Reports
• Executive Presentations
• KPIs
• Quality of reports 
• Accuracy of reports
• Timeliness of reports
• Coordination with other relevant departments

SKILLS & ATTRIBUTES

• Functional Skills
• Ability to prepare extensive reports and present findings to companies with clear and concise action advice
• Ability to recognize patterns to find useful information in the data that is sometimes unstructured
• Research, fact-checking and validation skills to ensure valid data sources and verify accuracy
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
• Strong knowledge of business visualization tools such as Power BI and Tableau as well as statistical packages (SPSS, SAS or similar)
• Excellent grasp of MS Office Suite 
• Generic Skills
• Strong analytical and critical thinking
• Excellent problem solving, communication, and team-working skills
• Attention to detail and commitment to accuracy
• Good interpersonal skills to build relationships with teams from other departments

EXPERIENCE & EDUCATION

• Bachelor’s degree in statistics, business, finance, management, mathematics, economics, or other relevant disciplines
• Two years’ experience in an applied research environment in key industries such as consulting, real estate and hospitality, financial services, etc.
• Experience in managing a wide range of qualitative and quantitative research
• Experience in manipulating large, complex data sets using a variety of software applications (SPSS, SAS, Excel, Power BI, Python, etc.)
• Familiarity with CRM programs