We are a business management firm with a primary focus on helping Start-ups thrive and achieve their business goals. We offer a wide range of corporate services from legal business solutions, human resource management to accounting and tax as well as marketing and brand communications. Our experts are well equipped to work with you to achieve desired results...
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We are seeking a strategic Chief Commercial Officer (CCO) to lead commercial operations and drive sustainable revenue growth. This role requires a strong background in manufacturing, with deep expertise in managing sales, distribution, and market expansion within a structured or PLC environment.
The ideal candidate will be a commercially astute leader with a proven ability to scale businesses, optimize go-to-market strategies, and build high performing teams.
Key Responsibilities
Develop and implement a comprehensive commercial strategy to drive revenue growth and profitability
Lead and manage sales, marketing, and distribution teams across multiple regions
Build and nurture strategic partnerships with distributors, retailers, key accounts, and external stakeholders.
Negotiate and manage high-value contracts, alliances, and joint ventures to expand business reach.
Drive collaboration with e-commerce platforms, modern trade, and traditional trade channels to maximize growth.
Oversee national and regional sales operations, ensuring strong execution of sales and distribution strategies.
Optimize pricing, promotions, and channel strategies to drive volume and profitability.
Lead key account management and ensure strong relationships with top customers.
Strengthen and expand distribution networks, including dealers, retailers, and key accounts
Identify new market opportunities and drive penetration across B2B and B2C segments
Oversee pricing strategies, product positioning, and brand visibility in competitive markets
Monitor market trends, customer preferences, and competitor activities to inform decision-making
Collaborate with production and supply chain teams to ensure alignment between demand and supply
Drive performance metrics, sales forecasting, and reporting across all commercial functions
Lead, mentor, and develop a high-performing commercial team across sales, trade marketing, and business development.
Set and track KPIs for growth, sales, and partnerships.
Provide regular performance reports and insights to the executive team.
Ensure compliance with company policies, industry regulations, and ethical standards.
Requirements
Bachelor’s degree in Business Administration, Marketing, Economics, or related field (MBA or advanced degree preferred).
15–20 years experience, with a minimum of 10 years in executive commercial leadership roles within manufacturing or PLC environments.
Demonstrated ownership of large-scale commercial operations, including multi-billion naira revenue portfolios and full P&L accountability.
Strong experience driving market penetration and brand dominance in highly competitive, price-sensitive markets.
Strong understanding of value chain, distribution networks, and retail landscapes (traditional trade, modern trade, e-commerce).
Proven track record of leading business transformation or turnaround initiatives, including entering new markets or restructuring commercial functions.
Deep expertise in pricing strategy, margin optimization, and revenue growth management.
Strong commercial acumen with the ability to link market insights to executable growth strategies.
Exceptional negotiation, communication, and stakeholder management skills.
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