Business Strategy Manager at Centrespread

Job Overview:

• The Business Strategy Manager sets the communication strategy for advertising campaigns, establishes the goals and objectives, target audience, message and tone in which the campaign should be delivered.

Job Description:

• Gain a comprehensive context for advertising strategies by analyzing a wide range of information in detail, including demographics, socio-economics and the market for the client’s product and market share.
• Run qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors, and perception.
• Find an ‘angle’ on a specific product or service on which to base an advertising campaign.
• Research the product or service to be advertised, which may involve gaining technical or specific knowledge
• Develops innovative ways of channel management to optimize advertising spend in a way to better reach consumers.
• Reconcile the differences between consumers’ current perception of the brand and the way the client wishes the brand to be perceived.
• Liaise with clients to identify specific business problems and develop ideas
• Provides the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy
• Present conclusions and ideas to clients and other agency staff.
• Analyze and interpret customer response and sales data to evaluate the effectiveness of the campaign.

Skills:

• Excellent research and analytical thinking skills
• Highly motivated, and has ability to build clients and expansion of client accounts
• Ability to identify strategic needs, lead aspects of planning with sound business recommendations, and generate alignment with key business partners
• Excellent presentation skills that encompass clear, compelling communications
• Exceptional communication and presentation skills
• Great project management abilities
• Great technical and professional expertise
• Excellent commercial awareness and negotiation skills.

Qualification & Experience:

• 4 - 5 years’ core/progressive experience in Business Strategy and Account Planning.
• Interest in and aptitude for creative business and marketing solutions
• B.A, B.Sc., in relevant discipline