Business Manager, Digital Sales & Acquisition at Ecobank Nigeria

Job Description

• The Head, Digital Sales & Acquisition is responsible for driving the sale of digital products and deepening the adoption of digital channels for newly acquired customers as well as pushing the last mile delivery of sustainable capabilities around funds transfers, card-enabled mobile transactions, and other emerging payments along the customer journey/lifecycle.
• The position is responsible for developing and execution of a digital go-to-market and sales strategy for the last mile delivery of our products and services, revenue growth, efficiency improvement and overall business process management as it affects Digital Sales & Acquisition via our digital channels including the Xpress Point app.

The Head, Digital Sales & Acquisition is expected to play a critical role in:

• Optimizing our operating model for digital acquisition in line with market and growth opportunities
• Ensuring a unique customer experience for prospective customers seeking our services via digital channels
• Positioning the Xpress Point App and other digital acquisition channels as the core driver for client onboarding, fulfilment, servicing, and relationship management
• Working closely with in-country stakeholders to drive onboarding, adoption, and overall digital penetration.

This position is responsible for implementation and execution of the digital sales strategy, last-mile delivery of our products and services, revenue generation, efficiency improvement and overall sales excellence.

STRATEGY IMPLEMENTATION

• Lead strategic initiatives that will create business growth, positioning the Xpress Point app and other digital platforms as the choice for acquisition of mass affluent customers.
• Ensure profitability and optimise Average Revenue Per User [ARPU] on digital transactions.

BUSINESS AND FINANCIAL PERFORMANCE

• Drive new-to-bank onboarding.
• Drive digital activations across the network.
• Collaborate with other businesses to digitally onboard new customers in the value chain.
• Drive liability generation from new digital onboarding and registrations
• Drive deepening of client relationships through the adoption of digital channels for transactions
• Generate revenue by capitalizing on cross-selling opportunities.

PROCESS CONTROL and OPERATIONAL PERFORMANCE

• Promote high ethical and integrity standards and establish a culture within the bank that establishes and demonstrates to all personnel the importance of controls.
• Utilize the internal control system in place to minimise operational losses and monitor its adequacy and effectiveness.

LEADERSHIP

• Maintain a realistic capacity plan and team structure to motivate and lead the team to achieve volume, value and revenue goals consistently through a clear process of target setting, performance measurement and incentives.
• Conduct regular People performance and productivity reviews and build a healthy talent pipeline.
• Encourage and foster a congenial working environment to enable direct reports and teams to achieve excellence through teamwork and operational efficiency.
• Ensure an agile and efficient workforce with the right skills to meet strategic objectives.
• Establish a culture of sales and product management excellence on the team.