Business Development Officer at Estrada International Staffing Solutions

As a Business Development Lead for Sales and Marketing, your primary responsibility will be to drive the growth and expansion of the company's sales and market presence. You will play a critical role in identifying new business opportunities, developing strategic partnerships, and implementing effective sales and marketing strategies. This position requires a combination of business acumen, leadership skills, and the ability to build and maintain strong relationships with clients and key stakeholders.
Key Responsibilities:

• Business Strategy Development:
• Collaborate with management to formulate and execute sales and marketing strategies that align with the company's overall objectives.
• Analyze market trends, competitor activities, and customer needs to identify new business opportunities and areas for growth.
• Sales and Marketing Planning:
• Develop comprehensive sales and marketing plans, setting measurable goals and targets for revenue growth, market share, and customer acquisition.
• Identify target markets and segments, and create strategies to penetrate and expand the company's presence in those areas.
• Lead Generation and Customer Acquisition:
• Lead efforts to generate new leads and opportunities through various channels, including prospecting, networking, and marketing campaigns.
• Nurture and build relationships with potential clients, ensuring a smooth sales process from lead generation to conversion.
• Strategic Partnerships and Alliances:
• Identify potential strategic partnerships, distribution channels, and collaborations to expand the company's market reach and enhance its competitive advantage.
• Negotiate and finalize partnership agreements, ensuring mutually beneficial terms and conditions.
• Sales Team Management:
• Manage and mentor the sales team, setting clear targets and objectives for individual team members.
• Provide guidance, training, and support to improve the team's overall performance and achieve sales targets.
• Market Research and Analysis:
• Conduct market research to understand customer needs, preferences, and pain points.
• Analyze sales and marketing data to derive insights, make data-driven decisions, and continuously improve strategies.
• Brand Promotion and Communication:
• Collaborate with marketing and communication teams to ensure consistent brand messaging and effective promotional activities.
• Oversee the development of marketing materials, sales presentations, and other collateral to support sales efforts.
• Performance Tracking and Reporting:
• Monitor and evaluate the effectiveness of sales and marketing initiatives against set goals and KPIs.
• Prepare regular reports and presentations for management, highlighting progress, challenges, and recommendations for improvement.