Business Development Manager (Medical) at Alfred & Victoria Associates

Job Purpose

• The Business Development Manager is responsible for driving business growth, expanding client acquisition, and ensuring the success of both the HIFU and company’s brands.
• The role includes overseeing the business development teams, setting strategies for market penetration, developing partnerships, and ensuring revenue targets are met.
• The manager will lead, mentor, and monitor the performance of HIFU Brand Managers and the Organisation Business Development Team to achieve measurable growth objectives.

Key Responsibilities
Strategic Planning & Business Growth:

• Develop and implement business development strategies to increase revenue, market share, and brand awareness.
• Conduct market research and competitive analysis to identify growth opportunities.
• Set clear goals, KPIs, and targets for HIFU Brand Managers and Business Development Team.
• Collaborate with the agencies to design campaigns that support business development objectives.
• Collaborate with management to set monthly, quarterly, and annual brand targets.
• Develop referral programs with partner hospitals, gynaecologists, and fertility specialists.
• Organise and give at least one presentation at a church, mosque or similar organization monthly.
• Organise and give at least one presentation to any relevant professional body, organization or association with a minimum of 20 attendees monthly.
• Get FCC enrolled with at least one HMO per quarter.
• Get a minimum of 2 client testimonials monthly.
• Execute a minimum of 2 presentations outside Lagos State per quarter.
• Assist in hiring field officers, training the field marketers, and supervising them to ensure they work efficiently and effectively.
• Increase the conversion rate of registration to treatment.

Team Leadership & Management:

• Supervise, mentor, and evaluate HIFU Brand Managers and Business Development Team.
• Allocate territories, assign targets, and monitor team performance.
• Conduct regular team meetings and one-on-one coaching sessions.
• Ensure effective reporting, accountability, and documentation of business development activities.

Client Acquisition & Relationship Management:

• Identify and develop new client relationships and partnerships for both HIFU and IVF.
• Maintain strong relationships with key accounts, ensuring satisfaction and repeat business.
• Support the team in client negotiations and closing high-value deals.
• Track and report on client engagement, feedback, and opportunities for growth.

Reporting & Analytics:

• Prepare regular reports on business development performance, including lead conversion, sales revenue, and market insights.
• Use performance metrics to identify areas of improvement and implement corrective actions.
• Ensure that all reports from HIFU Brand Managers and Business Development team are accurate, timely, and actionable.

Staff Training & Development:

• Conduct regular training sessions for HIFU Brand Managers and Business Development team on sales techniques, client handling, and product knowledge.
• Identify skill gaps and implement development programs to strengthen team capabilities.
• Maintain training records and assess post-training performance improvements.

Requirements / Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–5 years’ proven experience in business development, sales, or marketing (preferably in healthcare, pharmaceutical, or medical services).
• Strong interpersonal, communication, and negotiation skills.
• Ability to work independently, meet deadlines, and achieve targets.
• Good understanding of healthcare industry dynamics will be an advantage.
• Proficiency in MS Office and CRM tools.

Competencies and Skills Required:

• Hands-on performer, with an attitude to attain the industry leadership needed to prepare the business for growth and profitability.
• Results-oriented and target-driven
• Excellent networking and relationship-building skills
• Strong presentation and pitching abilities
• Analytical and strategic thinking
• Professionalism and integrity.