Business Development Manager - Baby Hygiene Products at Excel and Grace Consulting

Job Summarry

• We are seeking a commercially driven and field-oriented Business Development Manager to lead the market expansion of a high-impact baby hygiene product.
• The role combines retail and wholesale channel activation with institutional engagement and digital sales conversion.
• The successful candidate will drive product awareness among pharmacies, baby product retailers, wholesalers, and healthcare institutions while supporting direct consumer access through the company’s e-commerce platform.
• The role requires strong understanding of retail structures, healthcare touch points, and consumer purchasing behaviour within the baby care category.

Key Responsibilities

• Introduce and activate the product across retail and wholesale markets within Lagos State.
• Build strong relationships with pharmacies, distributors, baby product stores, supermarkets, and key trade partners.
• Develop product visibility across relevant retail channels to improve awareness and availability.
• Conduct product presentations at antenatal clinics, maternity centres, pediatric clinics, and related healthcare institutions.
• Encourage caregivers and healthcare audiences to purchase through approved sales channels, including the company’s e-commerce platform where applicable.
• Develop and coordinate incentive programmes for retailers and wholesalers tied to agreed performance targets.
• Organize product demonstrations, awareness initiatives, and engagement activities to drive product trial and adoption.
• Track and report partner performance, field insights, and institutional engagement outcomes.
• Collaborate with internal teams to ensure alignment between field activities and digital engagement initiatives.
• Provide market feedback to support continuous improvement of go-to-market strategy within and outside Lagos State.

Requirements

• Candidates should possess a Bachelor's Degree with 5–8 years’ experience in business development, retail sales, trade marketing, or channel development within baby care, hygiene, healthcare, or FMCG sectors.
• Demonstrated success working with retail partners, wholesalers, pharmacies, and healthcare institutions.
• Strong understanding of Lagos retail, pharmacy, and healthcare engagement landscape.
• Experience conducting product presentations within healthcare or trade environments.
• Strong communication, presentation, and relationship management skills.
• Good understanding of digital tools and ability to support e-commerce-driven customer acquisition where applicable.
• Ability to work independently in a target-driven, field-oriented role.
• Proficiency in reporting, pipeline tracking, and performance monitoring tools.
• Willingness to travel nationwide as required.