Business Development Expert at Westfield Consulting

Job Description

• Increase revenue generation and brand visibility for Women Radio by engaging relevant experts to improve the quality of content creation, audience engagement, improving on digital imprints of the organisation, leveraging & enhancing Her products for better engagements with the audience and expanding on the Women Radio Membership Network.

Phase 1 - Baseline Analysis:

• Internal meetings with the project team
• Review of the Company’s baseline, audience perception and revenue base from previous years.
• Outline of strategic work plan and action based on baseline review
• Evaluation report from baseline analysis

Phase 2 - Research & fieldwork survey:

• Developing research & survey framework and tools
• Engagement of project team with a focus on Content Creator & Social Media Manager on audience perception and plans for revamp.
• Survey of the Women Radio Network to identify areas of improvement for buy-in and engagement of the audience which would lead to revenue generation.
• Output: Action plans for audience engagement, identification of possible partners, clients and improvements of social media channels for the Network.

Phase 3 – Marketing of Women Radio & Product:

• Designing marketing strategies, training Women Radio staff especially the Sales and marketing team on branding and individual roles in marketing the station.
• Synergising with the product manager and content creators on concerns raised in the course of marketing the brand & her products.

Phase 4 – Report Writing and Project Overall Report:

• Reports on Pre- and Post-Project, evaluation of value-added, tracking of revenue generation, actions to be sustained post-project.
• Meetings with Project team on success achieved
• Monitoring of improvement of the Sales team.
• Reports on project to be submitted to the Projects Director

Requirements

• Interested candidates should possess a Bachelor's Degree in relevant fields with 2 - 5 years work experience.