Business Development Executive (Power Sales – Industrial & Commercial) at Paras Energy

Role Summary

• We are seeking a results-driven Business Development Executive to drive customer acquisition and revenue growth in Anambra and Enugu States.
• The role involves identifying prospects, closing supply agreements, and building long-term customer relationships.

Key Responsibilities

• Identify, target, and acquire industrial and commercial customers (factories, manufacturing firms, malls, hotels, estates, hospitals, etc.)
• Develop and maintain a strong pipeline of qualified leads across Anambra and Enugu
• Conduct site visits, energy needs assessments, and feasibility discussions with potential clients
• Present Paras Energy’s power solutions, pricing models, and reliability advantages to decision-makers
• Negotiate and close power supply agreements (PPAs or service contracts)
• Monitor market trends, competitor activities, and regulatory developments in the power sector
• Build and maintain strong relationships with key stakeholders
• Achieve monthly and quarterly sales targets
• Prepare regular reports on pipeline, conversions, and revenue forecasts

Performance Metrics (KPIs)

• Number of new customers acquired
• MW of power contracted/sold
• Revenue generated
• Conversion rate from leads to signed agreements
• Customer retention and satisfaction

Requirements

• Bachelor’s degree in Business, Engineering, Energy Management, or related field
• 1–4 years of experience in B2B sales or business development (power/energy sector is a strong advantage)
• Understanding of Nigeria’s power sector (embedded generation, captive power, distribution challenges) is preferred
• Excellent negotiation, communication, and presentation skills
• Ability to work independently and travel extensively within Anambra and Enugu
• Strong network within industrial clusters is an added advantage.

Key Competencies:

• Sales & negotiation
• Relationship management
• Market intelligence
• Problem-solving
• Results orientation
• Resilience and persistence.