Business Development & Brand Communication Strategist at Wisdom Kwati Smart City

Job Summary

• The Business Development and Brand Communication Strategist will drive revenue growth and market expansion for our fintech company by securing strategic partnerships, acquiring new clients (B2B and B2C), and strengthening brand positioning in the financial technology space.
• This hybrid role combines business development with brand strategy to increase market share, build trust in financial services, and communicate complex fintech solutions effectively.

Key Responsibilities

• Identify and pursue new business opportunities, enterprise partnerships, and market segments in fintech, banking, payments, and financial services.
• Develop and execute brand communication strategies that build credibility, trust, and regulatory awareness.
• Lead pitch development, RFP responses, and high-stakes client presentations for financial institutions and corporates.
• Conduct market and competitor analysis focused on fintech trends, regulatory changes, and emerging technologies.
• Craft clear, compliant brand messaging across digital platforms, investor communications, and product marketing.
• Build and nurture relationships with banks, payment providers, regulators, investors, and key industry stakeholders.
• Collaborate with product, compliance, marketing, and sales teams to ensure brand consistency and regulatory alignment.
• Track and report on business development KPIs, pipeline health, and brand performance metrics.
• Represent the company at fintech conferences, investor events, and industry forums.
• Monitor regulatory developments and recommend brand positioning strategies that address compliance and trust.

Education:

• An MBA from a recognized institution is mandatory.
• Professional certifications in fintech, finance, or marketing (e.g., CFA, CFP, CAM, Digital Marketing certifications, or equivalent) are also mandatory.
• A Bachelor’s Degree in Business, Finance, Marketing, Communications, or a related field is required.

Experience:

• 8–10 years of experience in business development, brand strategy, or marketing within fintech, banking, payments, or financial services is required.
• A proven track record of securing enterprise clients, strategic partnerships, or investment opportunities is essential. Experience developing and executing brand campaigns in a regulated industry is necessary. Prior experience working in a fintech company is mandatory.

Other Requirements:

• Willingness to travel for client meetings,
• regulatory engagements, and industry events is required.
• A strong portfolio demonstrating successful business development wins and brand campaigns in financial services is essential.
• Candidates must be able to work in a fast-paced, target-driven, and highly regulated environment.
• A solid understanding of financial regulations, data privacy, and compliance requirements is essential.

Required Skills:

• Strong business development and strategic partnership skills in financial services or fintech.
• Excellent written and verbal communication with the ability to simplify complex financial concepts.
• Experience in brand strategy, storytelling, and compliant messaging frameworks.
• Proficiency in creating investor-grade presentations and commercial proposals.
• Strong negotiation, relationship management, and stakeholder engagement abilities.
• Analytical skills with experience using CRM tools, fintech analytics platforms, and data-driven decision making.
• Project management and cross-functional collaboration experience.
• Creative problem solving with adaptability in a fast-changing regulatory environment.