Brand Strategist at HRbreakoutRoom

Job Brief

• We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
• Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels.
• To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.
• Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities

• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges.

Requirements

• B.Sc / M.Sc in Marketing or relevant field
• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creativity.
• Communication and writing skills.

Salary
N100,000 - N150,000 monthly.