Brand Specialist (Digital Design) at Welcome2Africa

Position Overview

We’re looking for a highly skilled and driven design professional to own W2A’s visual identity across digital and print channels. You must be passionate about branding, capable of producing high-quality designs under tight deadlines, and willing to contribute proactively to brand evolution. If you\'re a visual communicator who can transform strategy into impactful visuals, we want to hear from you.

Core Responsibilities

Brand Identity Development

• Maintain and enhance a consistent brand identity across all platforms.
• Design logos, color palettes, typography, branded templates, and visual guidelines.
• Produce materials such as brochures, presentations, business cards, and branded souvenirs.
• Periodically audit and refine existing brand assets.

Digital & Print Graphic Design

• Design graphics for W2A website, social media, newsletters, and marketing campaigns.
• Create high-impact visuals for events: banners, posters, stage backdrops, and publications.
• Ensure all assets are optimized for specific formats and platforms (print and digital).

Visual Content Collaboration

• Work with the communications and growth teams to design visuals for campaigns.
• Collaborate with other departments to ensure alignment with brand goals.
• Provide creative input that supports and enhances campaign strategies.

Website and Digital Presence

• Support the redesign and upkeep of the W2A website from a visual design perspective.
• Design engaging infographics, research visuals, and multimedia elements.
• Ensure brand consistency across all digital touchpoints.

Innovation & Trend Research

• Stay informed about design trends, digital innovation, and competitors’ branding approaches.
• Propose new ideas to elevate W2A’s visual engagement and visibility.