Brand/Marketing Manager at AACE Food Processing & Distribution Limited

*Core Duties: *

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Develop and oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Creating designs and layouts for media outlets
• Building relationships with influencers, journalists and media outlets
• Overseeing social media accounts and ensure brand consistency

Educational requirements:

First degree in Marketing or related field. An MBA/MSc. is an advantage

Skills Required:

• Creative thinking
• Excellent written and verbal communication skills
• Analytical thinking
• Strong leadership and project management
• Product packaging and retail knowledge
• Great at multi-tasking and delegating
• Collaboration and teamwork
• Solid grasp of data analysis and performance metrics