Brand Manager at Godrej Consumer Products Limited

Key Responsibilities:

Brand Strategy & Development:

• Analyze consumer insights, market data, and competitor activity to inform branding decisions.
• Develop and implement long-term brand strategies aligned with business objectives.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Define brand positioning, messaging, and tone of voice across all platforms.

Marketing & Campaign Execution:

• Plan and execute brand marketing campaigns, ensuring alignment with brand guidelines.
• Collaborate with digital marketing teams to create impactful social media, email, and content marketing strategies.
• Oversee advertising and promotional activities to enhance brand visibility.

P&L management:

• Manage the brand P&L to ensure EBITDA delivery for the year. Look out for opportunities to improve profitability and operate campaigns with a ROI mindset
• Monitor key performance indicators (KPIs) and adjust strategies to optimize results.

New product launches

• Prepare business case for new launches and manage the entire launch network
• Collaborate with all functions across Nigeria and India to ensure timely launch

Who are we looking for?

Education:

• Bachelor's degree in Marketing, Business, Communications, or related field.

Experience:

• 3+ years of experience in brand management, marketing, or related roles.

Key Skills:

• Strong understanding of market research, branding principles, and consumer behavior.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing, social media, and analytics tools.
• Creativity and ability to think strategically.
• Experience working with design and advertising teams is a plus.