Brand Manager (FMCG) Hausa Speaking at Phillips Consulting

RESPONSIBILITIES

• Contribute to Brand Strategy definition.
• Initiate annual Brand marketing review and plans for the Brand with detailed information on Brand marketing objectives in accordance with overall Brand strategy.
• Define Brand Communication Strategy in accordance to Plan and Brand Positioning, selecting the most efficient media mix in alignment with the Category Marketing Manager.
• To prepare Agency briefs and subsequent evaluation and assessment of subsequent Agency creative proposals.
• Propose and test any changes in advertising strategy.
• Work collaboratively with Trade Marketing Team to ensure effective Sales Driver deployment of the Brand in all categories of outlets, driving ultimately Equity.
• Monitor competitive strategies, advertising and positioning platforms with a view to constantly ensuring continued alignment to Brand positioning.
• Report periodically, giving information on all activities undertaken by the Brand and competitive brands.
• Prepare an annual advertising budget for the Brands for the approval of the Chief Marketing Officer.
• Support the development of the yearly Media Brief for the Agency giving guidance regarding advertising budget appropriation by media.
• Monitor and analyze official and unofficial trade margins of competing brands, make appropriate proposals and execute accordingly.
• Ensure that all marketing considerations are considered in making volume projections for the Brand.
• Propose and execute promotions plans and schemes, in alignment with Trade Marketing Team, after approval by the Chief Marketing Officer.

REQUIREMENTS

• At least 3 years' experience within Brand Marketing (FMCG preferred).
• Excellent written and verbal communication skills.
• Strong research and analytical skills.
• In-depth understanding of the brands s/he handled.
• A willingness to listen and have a positive attitude.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Ready to travel extensively for Brand Related activities.
• Sound understanding and experience in creative/production processes, design and implementation, research and NPD.
• A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies.
• Strong understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external agencies ATL/BTL.
• Degree educated in marketing or related courses; an MBA will be an advantage.
• Previous brand marketing experience in an FMCG.