Brand Management Specialist at eMedicStore

Job Overview:

• The Brand Manager at eMedic Technologies Inc. will spearhead our marketing efforts by designing innovative no-code web pages and landing pages, crafting compelling written content, and producing and editing audio podcasts.
• This role combines creative design, content creation, and strategic marketing to enhance our brand’s presence and engage our diverse stakeholders effectively.

Responsibilities and Duties:

• Design and deploy visually appealing no-code web pages and landing pages.
• Develop and manage a cohesive branding strategy across all digital platforms.
• Write, edit, and curate engaging content for various marketing channels.
• Produce and edit high-quality audio content for our series of health-tech podcasts.
• Conduct market research to stay ahead of industry trends and audience preferences.
• Collaborate with the sales and product teams to align marketing strategies with business goals.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
• Manage social media platforms, ensuring consistent and impactful brand messaging.
• Oversee the creation and distribution of press releases and email marketing campaigns.
• Utilize SEO best practices to increase digital content visibility and audience engagement.
• Develop promotional materials and brand merchandise.
• Coordinate with external agencies and vendors to ensure project timelines and quality standards are met.
• Train and guide team members on brand voice and customer engagement strategies.
• Plan and execute webinars and online events to promote brand awareness and product knowledge.
• Manage budget allocations for branding and marketing initiatives.
• Track and report on competitor activities and market dynamics.
• Facilitate customer feedback collection and integrate insights into brand strategies.
• Ensure all brand activities comply with legal and ethical standards.
• Lead crisis management efforts related to brand perception as needed.
• Foster partnerships with influencers and other strategic partners to amplify brand reach.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in brand management, digital marketing, and content creation.
• Skilled in using no-code platforms for creating web and landing pages.
• Excellent writing, editing, and verbal communication skills.
• Proficiency in audio editing software and podcast production.
• Strong analytical skills and experience with SEO and web analytics tools.
• Creative thinker with the ability to work in a fast-paced, evolving environment.