Brand & Event Manager at AIICO Insurance

FUNCTIONS & RESPONSIBILITIES

• Develop and coordinate all marketing campaigns, advertising, and promotions across all communication channels.
• Periodic market research to determine trends, competitive landscape, customer preferences, etc.
• Ensure brand consistency across all touchpoints – physical locations, digital space, and across all communication materials.
• Manage the brand’s marketing budget, ensuring efficient allocation of resources, with maximum impact.
• Identify and explore opportunities for brand expansion and growth into new markets and customer segments.
• Provide periodic reports to Management on brand performance, strategy effectiveness and market trends.

CORE COMPETENCIES

• Brand Marketing
• Strategic thinking.
• Creativity.
• Data analysis.

FUNCTIONAL COMPETENCIES

• Product, market & industry knowledge
• Stakeholders management
• Budget efficiency.
• Project management.
• Communication skills

QUALIFICATIONS

• First degree in Marketing, Mass Communication, English, Public relations Or other related fields.
• Minimum 10 years of post-graduate work experience in brand management, marketing, advertising, communication, and related fields

KEY PERFORMANCE METRICS

• Brand recognition and recall by key target public – via surveys, social media mentions, website traffic and ad impressions.
• Audit of brand communication materials, platforms, messaging and locations measuring consistency.
• Sentiment analysis of online mentions, reviews and social media comments.
• Periodic analysis of competitors' branding strategies and market positioning with resultant ROIs.
• 75% satisfaction rating of key stakeholders.
• Budget performance and ROI measurements.