Brand Communications & Social Media Officer at Advantage Health Africa

Responsibilities

• Conduct continuous research on social media, digital, and brand communication trends to develop content that resonates with target audiences.
• Plan, develop, and manage a comprehensive content calendar across all social media platforms.
• Create compelling, on-brand content for social media, email campaigns, websites, newsletters, and other brand touchpoints.
• Work closely with the creative team to produce visually appealing and impactful brand and marketing materials.
• Manage and grow the company’s social media presence, including post scheduling, community management, and response to comments and inquiries.
• Monitor, analyze, and report on social media performance and engagement metrics, recommending improvements where necessary.
• Support the development and execution of integrated brand and social media campaigns to increase brand awareness and engagement.
• Assist in coordinating marketing campaigns, events, promotions, and product launches.
• Liaise with external vendors, creative agencies, printers, and partners to ensure effective execution of brand initiatives.
• Support the production of in-house magazines and generate editorial and long-form content.
• Provide administrative and operational support to the marketing team, including organizing meetings, preparing reports, and maintaining brand and marketing databases.
• Carry out additional strategic responsibilities as assigned by management or executive leadership.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Media Studies, Business, or a related discipline.
• Minimum of 2 years’ experience in brand communications, social media management, or content creation.
• Excellent written and verbal communication skills with strong copywriting ability.
• Proven experience managing social media platforms, content scheduling, community engagement, and basic reporting.
• Experience working in healthcare, pharmaceutical, or other regulated industries is an added advantage.
• Experience creating or managing print and digital publications such as magazines, newsletters, or long-form content.
• Certifications in digital marketing, content strategy, or social media management are a plus.
• Basic video shooting and editing skills for short-form content (Reels, Shorts, TikTok).
• Good understanding of local market trends and audience insights.

Essential Skills

• Proficiency in social media management tools (Meta Business Suite, Hootsuite, Buffer, Later).
• Familiarity with analytics platforms (Facebook/Instagram Insights, X/Twitter Analytics, Google Analytics) and ability to translate data into actionable insights.
• Experience with email marketing tools (Mailchimp, Sendinblue) and basic CRM/database management.
• Strong working knowledge of Canva; experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere) is an advantage.
• Basic knowledge of CMS platforms such as WordPress and best practices for publishing web content.
• Strong project and time management skills with the ability to manage multiple tasks and deadlines.
• Creative storyteller with strong attention to detail and brand consistency.
• Excellent interpersonal and collaboration skills for working with internal teams and external partners.
• Problem-solving mindset, adaptability, and professionalism, particularly when handling confidential information and leadership reports.