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  • Posted: Sep 17, 2021
    Deadline: Nov 9, 2021
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  • We are a one-stop Suya culinary restaurant. Sooyah Bistro is our way of combining an age-old tradition with today's innovation, resulting in an amazingly unique, tasty, and creative culinary experience.
    Read more about this company

     

    Brand and Marketing Manager

    Location: Victoria Island, Lagos

    Job Descriptions
    Job roles include the following but are not limited to:

    • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
    • Building brand awareness and increasing brand value and profitability.
    • Ensuring that messaging and marketing activities are aligned with brand and company values
    • Developing, implementing, overseeing, and tracking the company social media strategy in order to raise brand awareness, strengthen marketing efforts, and boost sales.
    • Setting and defining social media KPIs
    • Monitoring SEO and user engagement and suggest content optimization
    • Planning and executing commercial ads including photo and video shoots
    • Managing influencer marketing to generate conversions
    • Suggesting and implementing new features useful in the development of brand awareness such as promotions and competitions
    • Staying up to date with current technologies and trends on social media, design tools and applications
    • Managing the budget on sponsored ad and Google Ads campaigns
    • Measuring and reporting to management on the success of all marketing and social media campaigns
    • Composing content for periodic newsletters, bulk email and sms marketing
    • Researching and analyzing consumer behavior, market trends and competitor activity.
    • Developing and implementing strategies that resonate with the target market.

    Job Requirements

    • Bachelor's Degree in Marketing or related field and/or 1 - 3 years digital marketing / public relations/social media management experience
    • Previous work experience (1- 4years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency or corporate marketing department is preferable.
    • Skills: strong communication (oral and written), organizing/planning, managerial skills, analytical, adaptation to change, decision making, problem solving, initiative, innovation and creativity, risk taking, people management skills, interpersonal skills
    • Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
    • PR skills; advertising and media parameters; P&L analysis; familiarity with the laws, rules and regulations around Advertising in Nigeria
    • Standard Proficiency in basic applications is expected: MS Office - Word, PowerPoint, Xcel, Acrobat Reader, etc. Strong knowledge of social media platforms and online review management tools is desired. Ability to use Canva/Adobe Photoshop is a huge plus.
    • Demonstrating excellent oral and written communication, editing, and proofreading skills.

    Salary Range
    N150,000 - N250,000 base + commission based on KPI's met.

    Method of Application

    Interested and qualified? Go to Sooyah Bistro on staff.sooyahbistro.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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