Brand and Marketing Manager (FMCG) at Ascentech Services Limited

Duties and Responsibilities

• Suggest and implement innovative marketing strategies and ideas.
• Recommending strategies to position the brand for growth.
• Analyzing brands of competitors, consumer trends, and shopping behavior.
• Brand Positioning
• Brand identity
• Monitoring the performance of a brand through key performance indicators (KPI).
• Organizing product launches and promotional events
• Oversee design projects and creative workflows from conception to delivery.
• Contribute to the development and optimization of marketing campaigns, actively participating in product launches and promotion initiatives.
• Ensure brand consistency in the look, tone, and feel across all deliverables.
• Managing a marketing executive working for the brand.
• Working with advertising agencies to manage the brand’s marketing campaigns.
• Coordinate with cross-functional teams to deliver on brand objectives
• Internal & External Stakeholder Management.
• Planning, developing, training, and empowering existing down-line human resources to take on additional and higher responsibilities.

Requirements

• Education: B.Sc, HND in marketing or any related field
• 5 to 10 years of Experience
• Technical Competencies: Marketing Strategy Development, Graphic Design, Data Analysis, Microsoft Office Suite, Brand Management, Digital Marketing, Project Management, Communication Skills.
• Behavioral Competencies: Exploring Possibilities, Meeting Timescales, Adopting Practical Approaches, Developing Expertise.