Area Sales Managers at TradeDepot

Overview:

The Area Sales Manager (ASM) is responsible for driving the growth, visibility, and depletion of TradeDepot’s product portfolio within a defined territory through effective distributor management and multichannel sales execution. This role oversees the commercial performance of appointed distributors and the activities of field personnel (merchandisers and promoters), ensuring TradeDepot products achieve strong in-market presence, availability, and turnover.

Objectives:

• Ensure consistent sell-in and sell-out of TradeDepot products through aligned distributor engagement.
• Monitor distributor profitability and optimize their working capital usage.
• Develop localized go-to-market strategies to drive product reach across Wholesale, Supermarkets, Hypermarkets, HoReCa, Retail, and Open Markets.
• Identify and close distribution gaps within the assigned territory.
• Manage field teams to ensure planogram compliance, shelf availability, and promotional material deployment.
• Drive in-store visibility and force replenishment initiatives to boost sales.
• Propose and implement localized, management-approved marketing activities that increase consumer awareness and store-level conversions.
• Deploy promoters, sampling, and in-store incentives aligned with brand strategy.
• Track sales, product movement, and distributor KPIs regularly.
• Provide timely reports and actionable market insights to internal stakeholders.
• Provide leadership, coaching, and training to field teams.
• Collaborate with distributors to build execution capability and ensure target achievement.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field.
• Minimum of 5 years of sales or distribution experience in FMCG, retail, or trade development roles.
• Proven experience managing distributors and leading field sales teams.
• Demonstrated ability to deliver sales growth and achieve territory KPIs.
• Strong knowledge of channel development and market penetration strategies.
• Excellent leadership, negotiation, and communication skills.
• Proficiency in CRM tools and Microsoft Office Suite (especially Excel and PowerPoint).
• Analytical thinker with a problem-solving mindset and attention to detail.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.
• A challenging and dynamic work environment where your efforts have a visible impact on the company’s success.