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  • Posted: May 30, 2025
    Deadline: Jun 20, 2025
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  • TradeDepot delivers an innovative route-to-market for the leading consumer goods producers in Africa
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    Key Account Manager (Modern Trade)

    Overview

    • As the Key Account Manager for Tier 1 - Tier 3 Supermarkets, you will be directly responsible for acquiring new accounts, managing and enhancing relationships with existing supermarket chains, and ensuring the successful listing and sales of our products.
    • Your focus will be on operational excellence, delivering on joint business plans, and overseeing in-store execution to maintain high standards and achieve sales targets.

    Key Responsibilities
    Account Acquisition and Management:

    • Identify potential supermarket chains for partnership and effectively secure new accounts.
    • Maintain and grow relationships with existing accounts, understanding their business needs and operational processes.
    • Develop and implement joint business plans that align with the supermarkets\' goals and our company\'s objectives.

    Sales Execution:

    • Drive the listing process for new products in supermarket chains, ensuring wide visibility and availability.
    • Coordinate with supermarkets to launch promotional campaigns that drive sales and enhance customer engagement.
    • Monitor sales performance across various stores and chains, adjusting tactics in real-time to meet sales targets.

    In-store Execution Oversight:

    • Work closely with merchandising teams to ensure that our products are displayed prominently and according to agreed standards.
    • Oversee the implementation of in-store promotions and ensure that they are executed as planned, maximizing impact and visibility.
    • Regularly visit supermarket chains to audit execution, address any issues, and ensure compliance with \'perfect store\' standards.

    Cross-functional Team Collaboration:

    • Collaborate with brand heads and marketing to tailor promotions and marketing materials that suit each supermarket\'s customer base and sales strategy.
    • Liaise with logistics to ensure timely delivery of products and resolve any supply chain issues swiftly.
    • Communicate effectively with all internal stakeholders to keep them informed of account statuses, challenges, and opportunities.

    Preferred Qualifications

    • Bachelor’s Degree in Business Administration, Marketing, or a related field.
    • At least 5 years of experience in sales or account management, preferably in the FMCG sector.
    • Strong operational and execution skills, with a proven ability to manage and grow key accounts.
    • Excellent communication and interpersonal skills, adept at building relationships with diverse stakeholders.
    • Demonstrated ability to manage projects and priorities effectively, with meticulous attention to detail.

    What We Offer

    • Competitive salary and benefits package.
    • Opportunities for professional growth and advancement.
    • A challenging and dynamic work environment where your efforts have a visible impact on the company’s success.

    How to Apply
    Interested and qualified candidates should follow this link: https://forms.gle/LEyjjCzkfgCKoA8q7

    go to method of application »

    Area Sales Managers

    Overview:

    The Area Sales Manager (ASM) is responsible for driving the growth, visibility, and depletion of TradeDepot’s product portfolio within a defined territory through effective distributor management and multichannel sales execution. This role oversees the commercial performance of appointed distributors and the activities of field personnel (merchandisers and promoters), ensuring TradeDepot products achieve strong in-market presence, availability, and turnover.

    Objectives:

    • Ensure consistent sell-in and sell-out of TradeDepot products through aligned distributor engagement.
    • Monitor distributor profitability and optimize their working capital usage.
    • Develop localized go-to-market strategies to drive product reach across Wholesale, Supermarkets, Hypermarkets, HoReCa, Retail, and Open Markets.
    • Identify and close distribution gaps within the assigned territory.
    • Manage field teams to ensure planogram compliance, shelf availability, and promotional material deployment.
    • Drive in-store visibility and force replenishment initiatives to boost sales.
    • Propose and implement localized, management-approved marketing activities that increase consumer awareness and store-level conversions.
    • Deploy promoters, sampling, and in-store incentives aligned with brand strategy.
    • Track sales, product movement, and distributor KPIs regularly.
    • Provide timely reports and actionable market insights to internal stakeholders.
    • Provide leadership, coaching, and training to field teams.
    • Collaborate with distributors to build execution capability and ensure target achievement.

    Qualifications & Experience:

    • Bachelor’s degree in Business Administration, Marketing, or related field.
    • Minimum of 5 years of sales or distribution experience in FMCG, retail, or trade development roles.
    • Proven experience managing distributors and leading field sales teams.
    • Demonstrated ability to deliver sales growth and achieve territory KPIs.
    • Strong knowledge of channel development and market penetration strategies.
    • Excellent leadership, negotiation, and communication skills.
    • Proficiency in CRM tools and Microsoft Office Suite (especially Excel and PowerPoint).
    • Analytical thinker with a problem-solving mindset and attention to detail.

    What We Offer

    • Competitive salary and benefits package.
    • Opportunities for professional growth and advancement.
    • A challenging and dynamic work environment where your efforts have a visible impact on the company’s success.

    Method of Application

    Use the link(s) below to apply on company website.

     

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