Marketing Officer at a Real Estate Company

Core Purpose of the Role

To drive aggressive customer acquisition, brand visibility, and revenue growth by marketing our land ownership and land monetization (farming) solutions, while building a scalable marketing system that generates consistent qualified leads.

Key Responsibilities

Strategic Marketing & Growth Execution

• Develop and execute a 12-month marketing growth plan aligned with company revenue goals.
• Build marketing funnels that convert prospects into landowners and agro-investors.
• Identify and target high-converting audience segments (diaspora investors, civil servants, entrepreneurs, farmers, cooperatives, etc.).
• Create and manage budget allocations for maximum ROI.

Lead Generation & Conversion

Generate qualified leads through:

• Social media campaigns (Facebook, Instagram, TikTok, LinkedIn)
• Google Ads
• Email marketing
• Referral systems
• Offline activations
• Optimize landing pages and conversion strategies.
• Track CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROI.

Digital Marketing Management

• Oversee content marketing (educational posts about land ownership, farming returns, investment security).
• Manage paid advertising campaigns and scale winning ads.
• Implement SEO strategies for land investment and agricultural monetization keywords.
• Manage CRM systems and marketing automation.

Brand Positioning & Authority Building

Position the company as:

• A trusted land acquisition partner
• A structured farming investment solution provider
• Develop case studies and testimonials from landowners earning through farming.
• Organize webinars, seminars, and property/farming tours.

Partnerships & Business Development

Build relationships with:

• Agro cooperatives
• Corporate organizations
• Financial institutions
• Diaspora networks
• Create affiliate and referral marketing programs.

Sales Enablement

Work closely with the sales team to improve conversion rates.

Develop marketing materials:

• Brochures
• Investment decks
• Farming ROI projections
• Train sales reps on campaign messaging and value proposition.

Data & Performance Analytics

• Track weekly and monthly KPIs.
• Analyze campaign data and scale profitable channels.
• Deliver monthly growth reports with actionable insights.

Key Performance Indicators (KPIs)

To achieve 10x growth, the Marketing Officer will be measured on:

• Monthly qualified leads generated
• Conversion rate (lead to landowner)
• Revenue growth percentage
• Cost per lead reduction
• Marketing ROI
• Brand engagement metrics
• Partnership deals secured

Required Skills & Qualifications

• Proven experience in real estate marketing (land sales preferred)
• Strong understanding of agro-investment or farming business models
• Expertise in digital advertising and funnel building
• Ability to work independently with minimal supervision
• Strong analytical and decision-making skills
• CRM and automation tools experience
• Excellent communication and persuasion skills

Personal Attributes (Critical for 10x Growth)

• Highly self-motivated and execution-driven
• Growth-focused mindset
• Data-driven decision maker
• Innovative and creative thinker
• Strong ownership mentality
• Results-oriented, not activity-oriented

What “10x Performance” Looks Like in This Role

• Builds predictable monthly lead generation systems
• Reduces dependency on random walk-in clients
• Creates scalable marketing funnels
• Develops strong investor trust through educational marketing
• Drives recurring revenue through land monetization programs

Bonus Advantage

Experience marketing agricultural land investment schemes similar to models used by companies such as:

• Farmcrowdy
• ThriveAgric

Reporting Structure

• Reports directly to: Managing Director / CEO
• Works closely with: Sales Team, Farm Operations Team, Finance Team