Area Sales Manager (FMCG / Personal Care Products) at Ascentech Services Limited

Job Summary

• We are seeking an experienced and results-driven Area Sales Manager to oversee sales operations for the Cream category within the assigned territory.
• The ideal candidate will be responsible for driving revenue growth, managing distributor relationships, expanding market coverage, and ensuring strong product visibility across retail and wholesale channels.
• The individual must possess strong FMCG sales experience, excellent leadership abilities, and a proven track record in territory management and sales target achievement.

Key Responsibilities

• Drive sales growth and market penetration for the Cream product category within the assigned region.
• Develop and implement effective sales strategies to achieve revenue and distribution targets.
• Manage and strengthen relationships with distributors, wholesalers, and key retail accounts.
• Monitor stock levels, product availability, and market performance across outlets.
• Ensure effective product merchandising, visibility, and brand presence in the market.
• Lead, supervise, and motivate sales representatives and field teams to achieve performance objectives.
• Conduct regular market visits to identify business opportunities and monitor competitor activities.
• Prepare sales reports, forecasts, and market intelligence for management review.
• Ensure timely collection of payments and proper account reconciliation from distributors/customers.
• Organize promotional activities and trade activations to increase brand awareness and sales.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related fields
• 3–5 years’ FMCG sales experience, preferably in personal care or cream products.
• Proven experience managing distributors and sales territories.
• Strong negotiation, communication, and relationship management skills.
• Ability to lead and manage field sales teams effectively.
• Good analytical and reporting skills.
• Proficiency in Microsoft Office tools, especially Excel.
• Must be willing to travel frequently within the assigned territory.