Area Sales Manager at DAG Industries Nigeria Limited

Job Summary

• The Area Sales Manager (3-Wheeler) is responsible for driving sales growth, expanding market share, and managing dealer networks within the assigned territory.
• The role focuses on achieving volume targets, strengthening channel partnerships, and executing sales strategies for 3-wheeler vehicles in line with company objectives.

Key Responsibilities

• Develop and execute area sales plans to achieve monthly and annual 3-wheeler sales targets.
• Manage, appoint, and support dealers and sub-dealers within the assigned region.
• Monitor market trends, competitor activities, pricing, and customer preferences.
• Ensure effective product availability, visibility, and branding across dealerships.
• Conduct regular dealer visits to review performance, stock levels, and collections.
• Drive retail sales through local promotions, road shows, demos, and customer engagement activities.
• Coordinate with finance partners to support vehicle financing and credit sales.
• Ensure timely collection of payments and adherence to company credit policies.
• Prepare and submit sales reports, forecasts, and market intelligence to management.
• Train dealer sales staff on product features, pricing, and sales techniques.
• Resolve customer and dealer issues to ensure high satisfaction and retention.

Requirements & Qualifications

• Bachelor’s degree or equivalent qualification in Business, Marketing, or a related field.
• 3–6 years of sales experience, with proven experience in 3-wheeler sales (automobile or commercial vehicles).
• Strong understanding of the 3-wheeler market, dealer operations, and financing models.
• Excellent negotiation, communication, and relationship-management skills.
• Ability to work independently and travel extensively within the assigned territory.
• Proficiency in MS Excel, CRM tools, and sales reporting.

Key Skills & Competencies:

• Territory and dealer management
• Channel sales & distribution
• Market development & penetration
• Target-driven mindset
• Strong analytical and reporting skills
• Customer-focused approach

Preferred Attributes:

• Existing dealer or transport operator network in the region
• Experience handling rural and semi-urban markets
• Knowledge of after-sales support and spare parts sales is an added advantage.