Analyst - CVM in Large Enterprise at MTN Nigeria

Reports To: Senior Manager – LE Segment Management

Division: Enterprise Business

Mission:

• To drive and execute Enterprise Business customer value management strategy for MTNN
• To mine, analyze, and present data in actionable format to give key insight to aid business decisions and drive value extraction and revenue for MTNN.

Description:

• Develop and refine value management use cases covering all B2B customer needs and lifecycle stages.
• Digitize the value management journey for enterprise users and customers.
• Automate enterprise customer value management lifecycle journey within campaign management tools across all services.
• Conceptualize and develop advanced analytics models in collaboration with BI and other relevant teams to enhance value management for enterprise customers.
• Establish rigorous measurement systems to track the performance of campaigns and automate base and campaign performance reports.
• Analyze and implement campaign needs and proactive problem-solving solutions.
• Develop enterprise customer value management briefs by compiling research, insights, and competitive analysis. Work both independently and collaboratively across teams to brainstorm ideas and pitch concepts to execute successful value management campaigns.
• Develop a value management strategy and operational plans through compelling presentations.
• Identify the most appropriate services to meet Enterprise customers’ needs and constraints.
• Interface with EB Sales to deliver business initiatives such as acquisition and retention, customer education, etc.
• Serve the division’s internal customers and provide solutions to improve the customer experience.
• Drive an increase in MTNN’s Net Promoter Score.

Education:

• Bachelor’s degree in Engineering, Business, Marketing, Business Administration, or related fields.

Experience:

3-7 years’ experience, which includes

• 3 years of relevant work experience in marketing, sales, and account management with a focus on enterprise customer value management
• Self-starter, highly motivated to excel under minimal supervision. Must have proven track record of executing multiple tasks in a result driven organization.
• Ability to project manage own workload.
• Comfortable managing complex analytical models (e.g., propensity models, segmentation, recommendation engine)