Marketing & Communications Manager at Rossland Consulting Limited

Job Purpose

• Developing, implementing and executing strategic Marketing and Communications plans. Takes steps to measure, enhance, and enrich the position and image of COMPANY through various goals and objectives.

Marketing Strategy Execution:

• Contributes to marketing effectiveness by identifying short-term and long range issues that need to be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Co-develop and implement a marketing strategy that builds a strong COMPANY brand and accelerates customer acquisition
• Collaborate with the team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

Brand Building:

• Brand custodian responsible to ensure conformity with the published guidelines and defined brand architecture.
• Lead in any changes, developments and innovations required in the guidelines.
• Ensuring brand positioning is clear, consistent.
• Responsible for developing & driving the COMPANY Brand performance in Nigeria
• Support the development of the brand and portfolio strategy

Strategic Marketing Planning:

• Analyzing market trends, gather and analyze customer insight, competitors landscape and translating the implications into marketing campaigns
• Highly capable of reporting and forecasting marketing KPIs in line with set sales targets and budget allocation
• Drive overall CRM and direct marketing.
• Exploring ways of improving existing products and services, and increasing profitability
• Identifying target markets and developing strategies to communicate with them.
• Manage and improve lead generation campaigns and programs such as the referrals and loyalty plan, measuring results.
• Monitor and report on effectiveness of marketing communications.

Budgeting:

• Develop long range strategic plans for the assigned category/brand/product/customers and ensure that commitment of resources is in place to deliver
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Establish and manage marketing budgets and ensure appropriate funding across marketing mix elements of the brand/portfolio and implement programs to drive efficiencies.
• Secure correct and timely implementation of strategies in cooperation with key departmental functions: Sales, Technical, Finance, Legal, Partnerships, Tele Sales & Customer Experience

PR & Communication:

• Ensure strategic brand communications (including advertising, promotion, digital media and media plans) via deep customer understanding, tracking and following brand/category strategy guidelines
• Lead, manage and develop 3rd party suppliers (production companies, Media, PR, Digital Agencies) to achieve the best execution of brand plans
• Oversee internal coordination of advertising and promotional briefs to deliver world class advertising with regards to brand, brand assets, partnerships with all internal departments.
• Champion standardization, negotiation and driving down of production costs directly related to advertising production with finance

Market Research & Customer Knowledge:

• Work to develop customer marketing insights and provide a foundation for marketing strategy and channel management.
• Coordinate the necessary market research tests for assigned brand/product category or customer segment

Requirements

• 3 years marketing experience
• Bachelor's Degree in ECommerce-Marketing, Business Administration- PR & Communications, Business Administration- Media/Journalism or similar. M.B.A., M.S.M or other relevant advanced Degree is preferred
• Prior working experience in the off-grid solar sector is preferred
• Marketing acumen; expert in understanding and application of theoretical and practical approaches to marketing and brand or product management
• Analytical ability. Ability to analyze data/reports and produce actionable insights that drive of business performance, generally and in specific problem areas.
• Communication. Strong oral and written communication skills. Comfortable presenting to senior management and large groups.
• Entrepreneurship. Energetic self-starter who demonstrates strong resourcefulness and personal initiative. Requires little hand-holding to deliver tasks. High level of energy, creativity and motivation
• Flexibility. Adaptable and comfortable in fast-changing start-up environment. Comfortable in uncertain and/or ambiguous situations. Fast learner. Willing to contribute in areas beyond formal job description.
• Fluency in English
• Possess sound knowledge of the renewable energy space and experience with marketing to COMPANY’ s target market (bottom of the pyramid)