Marketing Officer at Institute of Chartered Accountants of Nigeria (ICAN)

Department: People & Change Nigeria
Job type: Permanent
Closing date: 31-Jul-14
Location: Lagos
Reference Number: 130-PEO00136

Key Accountabilities
• Develops and coordinates the implementation of marketing strategies and plans to enhance the Institute image
• Conducts market research and analysis of market performance of ICAN programmes and identifies new target markets for current and future programmes, including new marketing platforms and sensitisation campaigns
• Monitors developments and trends in the industry including competition to determine impact of ICAN programmes and develops appropriate response strategies
• Organises visits to create awareness of the Institute’s knowledge building programmes and examination requirements including MCPE programmes by making presentations to training units of relevant organisations and schools
• Develops winning Proposals and flyers to advertise the Institute’s Programmes for effective reach to the target publics
• Liaises with various departments to develop initiatives for creating awareness and marketing of ICAN programmes
• Supervises and coordinates the efforts and activities of the marketing officers towards achieving marketing targets/goals
• Maintains internal and external professional relationships to create opportunities for marketing the Institute’s programmes and achieve overall corporate objectives

The focus of this role is to promote public awareness of ICAN’s examinations and related programmes by proactively developing and implementing marketing strategies to increase participation and enhance the Institute overall visibility and competitive positioning.The position reports to the Assistant Director, Corporate Affairs.

Skills/Competencies

• Good networking and social skills, confident disposition, good relationship management, report writing and verbal communication skills with strong marketing capacity.
• The role also demands a target driven, resourceful, self-motivated and creative person with demonstrated capacity to engage stakeholders, ability to work under pressure in a team environment and in-depth knowledge of the Institute’s activities, industry and competition.
• Sound grasps of market research and analysis, marketing communication, marketing strategy development and public relations are important for success in the role.

Education and Experience
• B.Sc./HND in Mass Communication, Marketing, Humanities or Social Sciences
• Minimum of 5 years relevant post qualification experience which must have been in the marketing and brand management department in a reputable company