Commercial Planning Manager at Arla Foods

Qualifications: Minimum of a Bachelor Degree (preferably in statistics)

Years of experience: 3-5 years of experience in the FMCG industry 

JOB RESPONSIBILITIES / DUTIES

• Lead, develop and manage the commercial planning processes and structure within TG Arla
• Plans activities that will provide new business opportunities and result in increase in market share, Sales Contribution, Profit, high volume and efficiency for the organization
• Conducts external research on market competitiveness.
• Consolidates macros and industry statistics for business-making decisions and market growth projection.
• Drive the price / pack plan for TG Arla in all relevant channels
• Lead the follow up and benchmarking on all commercial activities.
• Generate weekly and monthly sales forecasts in close cooperation with MCPL and the Supply chain manager of TG Arla
• Develop, implement and monitories the “Great Execution Daily” system and keep it updated at all time ( Market execution evaluation toll )
• Collect and analyse data from TG Arla, MCPL and the Regional offices of Arla 
• Analyse data and provide gap/insights/trends that can generate new business opportunities and result in increase in market share, high volume/ market execution  and efficiency for the organisation
• Keep price, activity, distribution, market share and competitor database updated at all time
• Provides analysis reports to management team and the Regional Arla team.
• Manages the MIS system/Management Dashboard and database to ensure efficient and accurate data processing.
• Ensures the development of business systems, which provide relevant information to the business and sales forecasts.

SPECIFIC TARGETS / OBJECTIVES

• Deliver input to TG Arla’s Month end reports / Board material and Business plans
• Deliver input to NPD business cases
• In close cooperation with the Commercial Director/ Marketing Manager for TG Arla and the regional marketing team develop and implement new statistic material / reports that can improve TG Arla’s business in Nigeria and export markets