Consumer Connections Marketing Manager at SAB Miller

Reference Number: SAB-273

Job Description
Media:

• Develop and own Portfolio Media Strategy & Media Principles
• Lead Media Planning; manage & optimize media activity grid from a portfolio perspective
• Lead Media Agency management & relationship
• Financial accountability for total Media Budget & optimization
• Approver of media briefs to agency
• Approve any changes/revisions to brand media and comms activities

Digital:

• Develop digital brand strategies for local brands
• Optimize digital communication for BUs for local brands
• Step up digital creativity to improve impact
• Roll out capability building (this responsibility sits at the Zone)
• Implement harmonized ways of working

Sponsorship:

• Roll out sponsorship strategy and capabilities
• Acquire & negotiate to get optimum sponsorship potential
• Prepare the business case, apply financial and commercial acumen and financial measures (eg ROI)
• Provide advisory input for sponsorship activation (to Exp Events or Brand team)
• Target setting, tracking, correction, evaluation (incl ROI), learnings

Experiential Events:

• Develop major events strategy / model, national events plan, calendar, together with brands
• Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences
• Support and ensure brands/regions in best in class execution on other
• Develop event & brand experience activation toolkits (by type, by size) and lead the communication and training of same
• Define event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies
• Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere

Requirements

• Degree in Business, Marketing, Communication
• 5 years of marketing experience
• Strategic thinker
• Good conceptual and analytical abilities
• Influencing and consulting skills
• Ability to handle complex situations under pressure
• Clear, concise communicator
• Attention to detail