Social Media Lead at TheJobMag

Job Summary:
The individual will oversee social media campaigns, online content creation, monitoring and reporting of all social media activities. He/she would coordinate all social media efforts towards driving sales and improving brand presence. 

Responsibilities

• Work collaboratively with marketing, PR and advertising in creating social media strategies for the brand
• Create relevant and engaging content for targeted audience and promote content development through social media campaigns.
• Manage the organisation’s presence on social networking sites including Facebook, Twitter, Youtube and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
• Provide a weekly summary of analytics of our social media platforms and regularly share insights and analytics gained from social media monitoring with the team.
• Stay current with social media marketing trends and tools; drive website traffic and improve brand visibility
• Ensure key messages are accurately and consistently expressed in relevant media
• Develop and implement strategies for in-depth analysis, reporting and growth in online sales KPIs, customer retention and brand experience
• Ensure timely and accurate deployment of new products and content management
• Lead online promotional calendar with aggressive conversion-oriented approach

Desired Competencies & Experience:

• To be selected for this role, you must be creative with a strategic mind and a desire to work in a hands-on, fast-paced environment.
• 3-5 years relevant experience in leading social media campaigns.
• B.Sc/HND degree in any relevant discipline
• Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.)
• Hands-on experience in online marketing, SEO, SEM & PPC
• Have an In-depth knowledge with social media platforms such as:  Facebook, Twitter, 2go, Instagram, YouTube, blogging etc.
• Working knowledge of social media paid advertising campaigns including Facebook, Linkedin, Twitter etc.
• Strong understanding of user-generated content management, content marketing and reputation management
• Ability to work independently and in a team environment.
• Self-motivated and result driven