Director of Retail Traffic and Growth at The Bag Shop

You must be able to:

• Develop and grow channels for reaching and driving consumers to visit the retail shop.
• Work with third-party vendors to develop marketing materials and execute marketing campaigns and promotions.
• Optimize marketing spend to achieve highest possible ROI across channels.
• Leverage data and information to deliver actionable plans and strategies.
• Develop PR models to increase mention of retail shop in the media.
• Implements metrics + tracking systems to accurately measure ROI
• Manage, train and grow marketing team members.

Requirements include:

• Bachelor's degree in Marketing, Public Relations, English or other related field.
• Over 5 Years Proven experience in marketing especially driving traffic to a location.
• Experience interpreting and using analytics tools.
• Experience using social media, viral and event marketing concepts and tools.
• Experience in the retail industry will be a plus.
• A love for fashion & trends and understanding of purchase motivation. 
• Be enthusiastic and creative.